Strategic Internet Marketing for Small Businesses
According to MailChimp, a fast-growing e-mail distribution service, Gmail users were most likely to open and click on marketing e-mails.
In a recent study, which eMarketer neatly compiled below, open rates varied among users of the top e-mail services, from a low of just over 20% for e-mails sent to AOL users to a high over nearly 31% among Gmail users. The click rate on e-mails sent to Gmail accounts was more than 7.4%, compared with rates between 4% and 5% for Yahoo!, AOL and Hotmail users.
As of July 2009, Mozilla’s Firefox accounted for nearly 23% of all browser usage – making it the second most popular Web browser worldwide behind Microsoft’s many versions of Internet Explorer, which claim 68% of the browser-usage pie.
While these two browsers are the most popular, there are several others – including Opera, Chrome and Safari – which begs the question, is there room for anybody else?
Continue reading ‘Why Isn't Anyone 'Flock'ing?’
Well, it’s no secret to those who know me that I am not a fan of most of Microsoft’s products (though some cool things are happening with the XBOX 360 if this is its future). But this week Microsoft launched Bing, a new search engine aimed at finally procuring a serious portion of the search-engine market.
I’ve played around with it a bit, watching its video tutorials (probably the weakest part of the launch, actually), and searching, you know, for things. I have to admit, it’s pretty cool. I’ll write more after more testing, and figuring out how it’s going to shake up the online marketing world. But in the meantime, here’s something that can’t be ignored: Bing has overtaken Yahoo! and holds more of the market than MSN and Windows Live did, combined. Pretty impressive.
Have you tried it? What do you think?
Social Network Marketing Spending to Increase in 2009
Emarketer projected that Social Network Marketing spending in the USA will reach approxim
ately $1.3 billion in 2009.
On one hand, the growth for Social Network Marketing has slowed from 2008 to 2009 with the sluggishness being attributed to both the economic downturn as well as the plateau in the number of new member applications. On the other hand, projections for 2009 show that 25% of US small businesses plan on spending more, 33% plan on continuing their current spending, and only 5% are planning on spending less. Though companies are cutting budgets and costs during these tumultuous times, projections indicate online marketing is doing better than other areas of the economy and is still a major focus for small business.
Continue reading ‘Social Network Marketing Spending to Increase in 2009′
Directing traffic to your blog is like trying to unload tix to an Avril Lavigne concert when the New Kids are performing next door. It’s a formidable task – but it can be done.
Considering, though, that 175,000 new blogs a day are added to the estimated 213 million (and counting) existing English-language blogs already floating around the ’sphere, how do you make your property valuable enough to pique interest and gain a following? Here, a few tips on how to get the most out of your slice of cyber space while retaining more dignity than an angst-rattled pop star.
Continue reading ‘Can’t Run With the Big Blogs? That’s OK – There’s Still Room on the Porch’
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