Published on
September 23, 2008 in
In The News, PR, e-commerce and emarketing.
Tags: businesses avoiding social media, case study, Design, Networking, newsletter, sins of social media, social marketing, social marketing case study, social marketing statistics, social marketing success, social media, social media marketing, social media marketing case study, social media scandal, social networking, spam, Statistics, strategy, survey, transparent messaging, wal-mart, wal-mart pr problems, walmarting across america, webpronews, writer.
Published on
May 5, 2008 in
In The News, Search Engine Marketing and emarketing.
Tags: comScore, data, e-commerce, emarketer, google, google.com, graph, investors, January, recession, results, search engine, shop.org, Statistics, stats, USA, wal-mart, web analytics.
Small and medium-sized businesses can learn something from the first quarter saga of Google, Inc. Despite a previous episode of preemptive panic and low expectations, Google smugly reported a profit increase of 42% compared to last year’s first quarter. Why did investors predict the worst? And how did Google bounce back?
To answer the first question, investors had become jumpy due to a report issued by Bear Stearns (PDF) on February 26. The investment firm’s report was an alert based on statistics from a web analytics firm, comScore, which claimed that the number of domestic paid clicks were down by 0.3 percent. That day on Wall Street, Google’s stocks started out down $25 a share and continued dropping before bouncing back a little. Continue reading ‘How Google Demonstrates E-Commerce Growth’
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Published on
April 24, 2008 in
In The News and PR.
Tags: blogger, Blogs, ethics, first quarter profits, green marketing, internet marketing, lost, makeover, online marketing, readers, recession, USA, wal-mart, walmarting across america, writer.
As the largest private employer in the world and the most popular grocery retailer in the nation, Wal-Mart’s success was nothing to sneeze at. In recent years, however, the corporation hit several snafus due to higher volumes of bad publicity. The makeover of Wal-Mart has been underway for several years as a response to a flurry of bad publicity coming in from all directions. Much of it was based on public criticisms from vendors, labor unions, grassroot groups, and environmental groups (we’ll address this a little later). Wal-Mart: The High Cost of Low Price, a 2005 documentary film criticizing the company later earned a 92% “fresh” rating from RottenTomotoes.com (the online meter indicating that it has been highly praised by critics). Continue reading ‘Internet (and Green) Marketing Lessons from Wal-Mart PR Stunts’
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Honesty is the best policy.
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