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Truth in Social Marketing Will Set You Free

Published on September 23, 2008 in In The News, PR, e-commerce and emarketing. 1 Comment Tags: businesses avoiding social media, case study, Design, Networking, newsletter, sins of social media, social marketing, social marketing case study, social marketing statistics, social marketing success, social media, social media marketing, social media marketing case study, social media scandal, social networking, spam, Statistics, strategy, survey, transparent messaging, wal-mart, wal-mart pr problems, walmarting across america, webpronews, writer.

Honesty is the best policy.

It’s a tired expression, for sure. But when it comes to social media marketing, there’s not a cliché you’ll hold dearer when the whistleblowers come a-calling.

Just ask Wal-Mart, whose never-ending PR problems worsened when a blog called “Walmarting Across America,” allegedly dedicated to the RV travels of an American couple with an affinity for squatting in the superstore’s parking lots, was uncovered as a fake.

Remember that infamous fracas?

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Tag Archive for 'transparent messaging'

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