Strategic Internet Marketing for Small Businesses
Don’t let the throngs of people clamoring for the new iPhone 3G S outside your neighborhood Apple store fool you. A new study from Pew Internet & American Life Project shows that in this time of economic hardship, people are giving up cell phones and TV.
One thing Americans aren’t willing to part with, however, is Internet service. In fact, even in the face of financial turmoil, more and more people are purchasing high-speed Internet.
A few key stats from the study:
A recent poll on LinkedIn, published by freelance marketing advisor Carlos Redlich, revealed some rather interesting results.
In an attempt to narrow the focus of an e-book he’s preparing, Redlich asked members of the professional networking site to answer the question “What Are Your Biggest Questions On Internet Marketing?” They had five categories from which to choose:
-Hypnotic Copywriting
-The All Mighty Salesletter
-Magnetic Marketing Strategies
-Organic SEO For Top Results
-I Want it ALL!
Not surprisingly, of the 182 people who participated in the poll (the number of respondents just before this post was published), 35% said they ‘Want it ALL,’ with another 25% preferring ‘Magnetic Marketing Strategies.’ The other half chose more specific interests as you’ll see on the graph after the jump.
Continue reading ‘Study Shows Demographic Differences in Internet Marketing Priorities’
StatCounter recently (march 3rd, 2009) launched a new “GlobalStats” site, making all of their aggregated internet usage stats available for public consumption. This is not the first of its kind, but StatCounter’s contribution is a good one.
Statistics on internet usage consistently rate among the highest read posts on HiringTheInternet and are often searched for. We like ‘em too. The more services provide thiskind of information, the better we’ll be able to accurately assess the use of the Internet.
The interface is clean and easy to use, and they’ll let you download a CSV (you can open this in MS Excel or Apple Numbers) with raw numbers. Continue reading ‘More Global Internet Statistics Coming Your Way’
Leading up to Valentine’s Day, Cupid has probably unleashed an onslaught of crimson email offers upon your inbox. So how can your business make sure it effectively uses email marketing to reach its customers over the competition?
For answers to this question, below are some key insights about when to send your emails so your company can capture consumer hearts and minds through February 14th!
Knowing when to send your emails is extremely important, especially for Valentine’s Day. In a recent study by RetailEmail.com, Valentine’s Day experienced the greatest amount of retail email traffic of any holiday. Specifically, the majority of emails are sent on Tuesday, Thursday and Friday making them the worst days to send out emails.
Retail Email Participation Stats
The best days to send out emails are on Monday and Wednesday when they have the greatest chance of engaging with the undivided attention of your customers.
Continue reading ‘The Absolute Best Times to Send Valentine’s Day Emails’
Statistics compiled from all users of AWeber Communications’ automated e-mail marketing system this past April reveal Thursdays as the optimum day of the week for e-mail open rates.
And here you thought Tuesdays or Wednesdays were the most promising.
So much for believing everything you read, huh?
That’s why you shouldn’t believe this either.
The thing with e-mail marketing is that it’s all relative. There is no “best” day and time. Delve deeper into AWeber’s study and you’ll see why.
Continue reading ‘The Best Day to Send Your E-mails? It’s All Relative’
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