Tag Archive for 'Statistics'

MarketingCharts Help with Internet Research

Published on October 12, 2009 in Resources, Statistics, Viral Marketing, emarketing and site of the day. 0 Comments Tags: , , , , , , , , , , , , , , .

hitwise-2009-september-print-media-websitesIf you’re a regular reader of this blog, you know that we use a lot of statistics and facts to present compelling cases for all manner of arguments regarding Internet marketing.

Of course, we don’t make that data up. No, we use sources such as eMarketer, MarketingProfs and other research entities that compile information that allow us to draw conclusions and provide our two cents on various topics on advertising and marketing across channels but especially online.

Unless you’re a subscriber to these services, however, you may not have access to all the information they hold. Information that can help you when planning your own marketing campaigns or campaigns for clients.

A great resource that we’ve found – which is available to everyone – is MarketingCharts, charts and data for marketers in Web and Excel formats.

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Online Media Statistics from The Economist – “Shift Happens”

Published on September 28, 2009 in Statistics, Viral Marketing, social marketing and social media. 0 Comments Tags: , , , , , , , , , , , , , .

economist_logoLast month we posted a video with all kinds of statistics about online media and the Internet.

There was a minor debate over the validity of the statistics, because the video was produced as a marketing piece by an author who’s selling a book on the same subject.

This video from The Economist, however – from its periodic series “Did you know?” – shouldn’t leave much room for argument. The Economist is nothing if not reputable – and this video contains up-to-the-minute info on where we’re headed in this digital revolution. Truly exciting stuff!

Watch the video after the jump.

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Survey Says More People Watching TV Online Than Ever Before

Published on September 21, 2009 in Uncategorized. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , , .

hulu021The Los Angeles Times reported recently on the results of a survey conducted by the nonprofit Conference Board that says Americans are tuning in to their favorite shows on the Internet at a higher rate than ever before.

The quarterly Consumer Internet Barometer showed that nearly 25% of households in the United States now view TV programs online – up a staggering 20% over last year.

Most online viewers, or 43%, are watching new shows, while 35% are catching the sitcoms, comedies and dramas they missed on traditional TV. Less than 20% viewed reality programs, and another 18% got their adrenaline fix via sports programs online.

These statistics are congruent with data released by the Jack Myers Media Business Report, courtesy of eMarketer, that suggests that online ad spending will surpass print ad spending in 2012 to claim 13.6% of the total U.S. ad-spending pie.

Still, there’s a long way to go to regain traction. Overall U.S. ad spending is expected to drop 13.3% this year.

Find the full chart after the jump.

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How ‘Bout a (Social Media) Revolution?

Published on August 24, 2009 in Uncategorized. 3 Comments Tags: , , , , , , , , , , , , , , , , , .

SocialMediaRevolution1In anticipation of tomorrow’s Visible Shops seminar, “Small Business Social Media: Find Your Next Client” – (which still has room for YOU, by the way) – we thought the following video was appropriate.

It has tons of facts and statistics about social media (that will help you persuade the powers-that-be that this isn’t just a fad), its relevance to today’s society, and how the movement may mean more to the world than the Industrial Revolution did 200 years ago.

And if you’re one of those folks who consider yourself a social media guru – you know all things Facebook, Twitter and LinkedIN – think again. You’ll be surprised at the odd yet intriguing finds this video presents.

SocialMediaRevoltion

Take a look:

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Goodbye (and Good Riddance) IE 7

Published on June 15, 2009 in Statistics. 2 Comments Tags: , , , , , , , , , , .

Internet_Explorer_7_Logo-1Internet Explorer, long the bane of Web site developers everywhere, is being given the old heave-ho by many users.

In my weekly look at browser statistics (thank you, StatCounter), I was pleased to see that the combination of IE 8 and Firefox’s growth has finally taken over Internet Explorer 7’s dominance. As of today, June 15, 2009, at 11:20 a.m. EST, Firefox 3.0 has 32.09% of the browser market, with IE 7, for the first time ever, dipping below Firefox ever so slightly and coming in at 32.05%. These numbers are for the North American marketplace.

UPDATE: I was wrong. Well, only partially. At the time I wrote this post Firefox 3.0 hadn’t surpassed IE7. But that’s because it was still morning. However, it is worth noting that Firefox is VERY close. See the graph after the jump to see what the day of deliverance will look like.
:) Sorry for the false excitement!

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