Tag Archive for 'staples'

Don't Underestimate the Power of Offline Marketing

Published on December 29, 2008 in PR and site of the day. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , , , .

we_the_savers_bubblesA few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners.

We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – www.GiftItForFree.com – scrawled across the windows. Such enigmatic advertising was enough to pique our interest, eventually driving us to check out the site. The rest is history: we loved it so much that we immortalized it on our blog.

Something similar happened a few days ago while we were in a Grand Central subway tunnel, where we noticed a blanket of advertisements, the subject of which was a Web site called WeTheSavers.com. Each ad contained some sort of tag line and a logo (an orange sphere; simple and unrecognizable to the untrained eye) in the lower right-hand corner, but it was clear that whoever was behind these ads wanted people to visit the site.

It worked; we visited the site as soon as we sat down at our computers.

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10,001 Winners: Staples Scores With Clever Viral Campaign

Published on November 20, 2008 in Design, Viral Marketing, e-commerce, emarketing, social marketing and social media. 1 Comment Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , .

placeholderpage_coach_main_01True story: A school bus passed by our building in Midtown Manhattan the other day, and scrawled across its windows – running the length of the big yellow machine – were phrases like “10,000 Winners? That’s Not Right!”

Curiosity piqued, we ran to our office to visit the Web site that accompanied the enigmatic advertising: www.GiftItForFree.com.

Initially, we felt duped; we weren’t interested in entering Staples’ holiday sweepstakes. But after careful review of the site’s content, we realized that this wasn’t just any old contest. It is, in fact – and we’re not being at all melodramatic here – Web marketing at its pinnacle: the concept is clever, the copy is creative, and overly competitive Coach Tom is a comic genius!

See for yourself.

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