Tag Archive for 'social marketing'

Is Outbound Marketing About to Bottom Out?

Published on December 22, 2008 in Search Engine Marketing, Search Engine Optimization (SEO), emarketing, social marketing and social media. 0 Comments Tags: Ad Spending, decline in ad spending, emarketer, future of inbound marketing, how are marketers affected by recession, how is advertising changing, how is financial crisis affecting businesses, hubspot, inbound marketing, internet marketing, mobile social networking, new era of marketing on the web, new era of web marketing, outbound marketing, recession, shift to inbound marketing, social marketing, social media marketing, stats on ad spending, traditional advertising decline, us advertising spending growth.

Last week we published a post on the bright future of inbound marketing, and we promised to bring you figures to back up the claim that this method of marketing signifies “a new era of marketing on the web,” according to Internet marketing company Hubspot.

If the predictions below, provided by eMarketer, on traditional ad spending declines are any indication – even despite the occasional wide margins between sources – outbound (or traditional) marketing may be a thing of the past faster than expected.

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The Theory of Social Media Marketing Evolution

Published on October 16, 2008 in Blogroll, Networking, Uncategorized, Viral Marketing, e-commerce, emarketing, social marketing and social media. 2 Comments Tags: 2010, 2011, data, emarketer, engaging online destinations, facebook, gen v, generation virtual, graph, how to, maintaining a social media presence, mike sachoff, myspace, Networking, online marketing, opinion research corporation, social marketing, social marketing investment, social media, social media evolution, social media failure, social media interaction, social media marketing, social mediasphere, social networking, social networks, social-media Web sites, Statistics, survey, webpronews, youtube.

According to a recently released study by Opinion Research Corporation for Cone, a brand marketer that counts social networking among its capabilities, nearly 60% of Americans who use social media interact with companies on social-media Web sites.

This new data comes on the heels of a Vovici Corporation study on behalf of Internet Retailer that found that nearly four out of 10 online merchants surveyed said they used social networks, with nearly one-third of respondents maintaining a Facebook presence and 25% each using MySpace and YouTube.

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Truth in Social Marketing Will Set You Free

Published on September 23, 2008 in In The News, PR, e-commerce and emarketing. 1 Comment Tags: businesses avoiding social media, case study, Design, Networking, newsletter, sins of social media, social marketing, social marketing case study, social marketing statistics, social marketing success, social media, social media marketing, social media marketing case study, social media scandal, social networking, spam, Statistics, strategy, survey, transparent messaging, wal-mart, wal-mart pr problems, walmarting across america, webpronews, writer.

Honesty is the best policy.

It’s a tired expression, for sure. But when it comes to social media marketing, there’s not a cliché you’ll hold dearer when the whistleblowers come a-calling.

Just ask Wal-Mart, whose never-ending PR problems worsened when a blog called “Walmarting Across America,” allegedly dedicated to the RV travels of an American couple with an affinity for squatting in the superstore’s parking lots, was uncovered as a fake.

Remember that infamous fracas?

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Baby Boomers and Social Networking

Published on June 16, 2008 in Search Engine Marketing, email, emarketing, social marketing and social media. 0 Comments Tags: baby boomers, chart, email marketing, emarketer, graph, instant messaging, internet marketing, Networking, online marketing, search engine, social marketing, social media, social media marketing, social networking, winner.

Social networking has been well documented for the younger sets of online users. But what about those aged 40 or over?

The baby boomer generation has the most discretionary income, which would make them the most attractive demographic for online marketing. The only problem is… we may be getting ahead of ourselves. Continue reading ‘Baby Boomers and Social Networking’

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