Tag Archive for 'ROI'

The Official Launch of VisibleU is this Wednesday!

Published on October 19, 2009 in Visible Shops Updates. 1 Comment Tags: , , , , , , , , , , , , , , , , , , , , .

VisibleUMonths of intense labor has finally paid off … Visible Shops is very happy to announce the launch of VisibleU!

The official launch of VisibleU is on Wednesday, October 21, 2009, at the NY XPO for Business. It’s the region’s largest B2B show, featuring a full day of business opportunity, growth and value. Not to mention plenty of time to network! If you have time to stop by, we highly recommend it. You never know who you’ll meet – besides us, of course.

In the meantime, we wanted to let all of you know that VisibleU is up and running right now, and we’d like all of our friends from Visible Shops to see what we’ve done and how you can benefit from it.

Through the past several years we met with many small business owners who really liked our concepts, our methodology and our people, but said that we simply cost too much for them. We decided a year ago to do something about that. We resolved to find a way to bring our concepts, methodology and expertise to every small business owner that wanted to take advantage of Internet marketing.

The rules we set for ourselves were simple.

1.    Must be affordable for all businesses no matter how small.
2.    Must be able to educate small business owners on Internet Marketing concepts and tools.
3.    Must provide access to our professional Internet Marketing Staff.
4.    Must be scalable so all businesses can get what they need.
5.    Should not require a long term contract.
6.    Should always deliver a positive ROI.

We did it! Now it’s available to you. Visit the VisibleU Web site and check it out.

But wait – there’s more…

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Hiring the Internet goes Mobile

Published on August 26, 2009 in From Visible Shops, Visible Shops Updates and social media. 1 Comment Tags: , , , , , , , , , , , , .

iphone_screenshotSome of our particularly sharp-eyed readers may have noticed that we’ve just upgraded our blog.  After years of being hosted as part of the Wordpress.com community of blogs, we’ve decided to make the move to the freedom afforded by self-hosting. Our main reason for making the switch is so that we can make use of some of the vast number of Wordpress extensions to add extra features to this site.

For instance: this blog is now available in a slick format that’s optimized for mobile devices, courtesy of the sexy WPTouch plugin. Just visit hiringtheinternet.com on your iPhone, Ipod or Android phone to check it out.

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Coming Soon: Code Name VU

Published on July 22, 2009 in From Visible Shops and Visible Shops Updates. 2 Comments Tags: , , , , , .

Cursor Bee

UPDATE: We have posted an audio clip about VU.  Check it out…

Exciting things are happening over here at Visible Shops, and we thought it’s time to start letting you in on it all.

Over the past couple of years we have met with hundreds of small business owners who really liked our approach and methodology to creating successful Internet marketing programs. Unfortunately, many just couldn’t afford to hire Internet marketing professionals. We vowed to find a way to take the financial decision out of the equation and bring our methodology to all small businesses. Today we’re officially announcing that we’re in the home stretch.
In a very short time we will be launching a whole new product and service that will bring the strategic positioning and Internet marketing success once available to only larger companies, to all small businesses. You can call it VU.

We know that Time, Money and Expertise are all roadblocks that have kept small businesses from getting the benefits of a well-positioned Internet Marketing Program. With VU we address all these roadblocks and work hard with you to grow your profits. If you own a small business, this is the product you’ve been waiting for.

We will be updating this blog with more details on a regular basis but if you want to keep up with the latest, learn how to get massive ROI from your internet marketing and get in on the drawing for 6 months of free service from Visible Shops, just fill in the form on our site and look for details in your inbox.

The Online Marketing Cash Funnel

Published on July 8, 2009 in Visible Shops Updates. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , .

What is the online marketing cash funnel you ask?  Simple: low-cost online marketing solutions that help your company meet and exceed its business objectives.

Though the Internet has been around for a long time, many companies are still struggling with how to take advantage of online marketing to improve their business.  For this reason, we decided to expose the elephant in the room and put together a survey to see how you could use online marketing to begin funneling success to your business.

When we recently surveyed 97 small businesses in and around New York, the overall question was simple: Is your website meeting your business objectives?  To answer, we asked these 97 businesses 9 important questions to discover whether the elephant was being ignored or whether it was being leveraged for success.

The results laid it out in plain English: Companies with Internet Marketing Strategies in place more often report that their website is meeting their business objectives.

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A Little Strategy Goes a Long Way

Of companies that reported that their website was meeting business objectives, 53% update their website weekly, and 72% update their site at least monthly.  Whether or not SEO is part of their marketing strategy, frequent updates help keep search engines hungry and coming back for more.  Even more importantly, updates keep the site fresh and relevant, showing a visitor that behind this site is a company that is constantly innovating and improving.

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Interactive Marketing – Is That Really Where It's At?

Published on May 25, 2009 in Uncategorized, Viral Marketing, e-commerce and emarketing. 1 Comment Tags: , , , , , , , , , , , , , , , , , , , , , , , .

iStock_000000307584XSmallIt shouldn’t come as a shock that more and more marketers are taking their advertising efforts online. We’ve chronicled this shift fairly frequently, like in this post on the increase in spending in social network marketing.

But just because marketers are increasing their budgets for interactive advertising, that doesn’t mean they’re making money.

The good news is at least they think they will. And positive thinking has power, people!

According to the “2009 Promo Interactive Marketing Survey” from PROMO magazine, more than one-third of marketers believe that interactive marketing ROI will be more profitable than traditional marketing – such as TV, radio and outdoor - this year.

Take a look at this bar graph from eMarketer, which details the results of the survey:

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