Tag Archive for 'online pr'

Coffee Break: Internet Advertising Privacy, Web Video, Computer Injuries

Published on July 7, 2009 in Uncategorized. 1 Comment Tags: , , , , , , , , , , , , , , , , .

Morning coffee mugGood morning.  So I realized, I probably won’t be posting before you have your morning coffee – so let’s think about this series as an occasional list of articles I liked during my morning coffee.  Articles you can read during your mid-morning break.

First, a note on the Associated Press: They stink.

Today’s articles cover your privacy online, the evolution of internet video, and the dangerous side of life with a computer!

Here are my morning picks, minus the AP articles:
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Coffee Break: Online PR, Twitter, and the New York Times

Published on July 6, 2009 in In The News, PR, Viral Marketing, social marketing and social media. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , .

I’m starting an experiment here, so let me know what you think.

Each morning I read the New York Times and other news sources (the ones that have apps that download the articles to my phone for offline viewing) on my iPhone on the way to work (on the subway – not while driving!).  I often read articles very relevant to Internet marketing; these are the articles that get me psyched for the day, excited about Internet marketing and the work we do for our clients. So, I thoght to myself, why not share? These aren’t necessarily the latest in news about online marketing, but NYTimes and other news media do a good job of discussing the tools, people, and phenomena of the Internet and Internet business. It’s a welcome change from the blog posts and tweets that focus on this issue or that feature.

As always, this post like the rest of our blog, is geared to people who use Internet marketing for their business but aren’t necessarily IM geeks – like us. :)

Below are my links for today.  Grab a cup of coffee, and happy reading! Don’t forget to let me know what you think!

-Gabriel
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Make Good Marketing Copy Pay for Itself – Over and Over

Published on May 1, 2009 in Uncategorized. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , , , .

headerIn a recent “Get to the Po!nt” article from MarketingProfs, Rick Sloboda of Webcopyplus talks about how companies shouldn’t let good marketing copy go to waste. Getting it just right the first time around costs time, money and effort, and by repurposing that content for use in other areas he argues that you’ll not only save instead of spend, you’ll also reinforce your brand identity, establish consistent messaging, and increase customer recognition.

Here are just a few ways to make good marketing copy pay for itself over and over:

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The Best and Worst Online B2C Practices to Boost ROI in 2009

Published on January 30, 2009 in BtoB and emarketing. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , , , .

Many online marketing companies want to know the numbers: what are the B2C (business to consumer) online marketing BEST practices to generate the greatest possible ROI?

Well look no further as we have numbers for your digestion.

Business to Consumer Marketing Best Practices

Business to Consumer Marketing Best Practices

According to a year-end survey by marketingsherpa, B2C marketers responded that house email, SEO and paid search earned the highest ROI in the 4th Quarter of 2008. B2C marketers plan on increasing their budgets in these 3 areas of best practice.

The worst ROI happens to be the little blue blip at the bottom of the chart. Pop-ups and pop-unders are known as display advertising to the marketing world and confounded nuisances to the rest of the world. Surprisingly, only 30% to 40% of B2C online marketers ranked pop-ups and pop-unders as a best practice for ROI.

This chart should serve as a beacon for online marketers currently planning and revising 2009 budgets. Just follow the blue, brown, orange, pink, green and purple. It’s that simple.

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Announcing the Launch of RJWestmore.com!

Published on September 23, 2008 in BtoB, Design, From Visible Shops, Search Engine Marketing, Search Engine Optimization (SEO), Visible Shops Updates and emarketing. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , .

Visible Shops is excited to announce the launch of a new site for our client RJWestmore Corporation!

We’ve created and managed RJW’s online product, an e-learning solution for office building managers and owners who are required by law to provide emergency preparedness training to occupants.

Earlier this year, we decided to revamp the marketing site to better highlight the unique features and benefits of this online system. Before we went to work, we brainstormed as a team and reviewed our past work with RJW…

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