Tag Archive for 'New York Times'

Coffee Break: Online PR, Twitter, and the New York Times

Published on July 6, 2009 in In The News, PR, Viral Marketing, social marketing and social media. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , .

I’m starting an experiment here, so let me know what you think.

Each morning I read the New York Times and other news sources (the ones that have apps that download the articles to my phone for offline viewing) on my iPhone on the way to work (on the subway – not while driving!).  I often read articles very relevant to Internet marketing; these are the articles that get me psyched for the day, excited about Internet marketing and the work we do for our clients. So, I thoght to myself, why not share? These aren’t necessarily the latest in news about online marketing, but NYTimes and other news media do a good job of discussing the tools, people, and phenomena of the Internet and Internet business. It’s a welcome change from the blog posts and tweets that focus on this issue or that feature.

As always, this post like the rest of our blog, is geared to people who use Internet marketing for their business but aren’t necessarily IM geeks – like us. :)

Below are my links for today.  Grab a cup of coffee, and happy reading! Don’t forget to let me know what you think!

-Gabriel
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'Coupon' Codes Can Lead to Conversions

Published on October 29, 2008 in BtoB, Resources, Uncategorized, Viral Marketing, e-commerce, email, emarketing and site of the day. 4 Comments Tags: , , , , , , , , , , , , , , , , , , , .

No matter what some might say to the contrary, we’re soooo not cheap. We’re, uh, frugal. Yeah, that’s it – frugal; thrifty; economical, even.

OK, so perhaps we think two-ply tissue is for wimps, and when the dish detergent runs out we fill the bottle with water and shake it until extra suds squirt out the top. That doesn’t make us cheap; it makes us sensible – and, if we might add, environmentally friendly. Not like we feel the need to explain ourselves. We don’t. We just wish someone would get off our case already… Dad!

[Breeeeath. Count to 10.]

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Style.com Adds Juice to Apple's iPhone With Couture and More

Published on September 9, 2008 in Design, From Visible Shops, In The News, Resources, e-commerce and emarketing. 2 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , .

Invitation to New York Fashion Week get lost in the mail? Ours too. But that doesn’t mean you can’t get your fishtail-train fix.

Thanks to Style.com, the Spring ’09 ready-to-wear collections of Charles Nolan, Diane Von Furstenberg, Preen and 14 other designers are now available via an application made exclusively for iPhone and iPod Touch. According to a recent New York Times article, the app offers pics and vids from last July’s couture collections as well as daily updates from many of this week’s runway shows.

Hot on the heels of design demigods Ralph Lauren and Chanel, both of which recently launched mobile apps, Style.com’s app isn’t one of Apple’s forgettable third-party throwaways; to fashionphiles, it’s the equivalent of Gianni Versace rising from the dead to revive what lil’ sis Donatella destroyed. It’s also as comprehensive as apps in this category come, with show listings, blog items, and images that when tapped reveal a model’s name and a short review of the show in which he or she appeared.

So what does all this mean for you, ye of double-breasted Diors and Hervé Léger handbags?

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Blogging For Small Business

Published on January 7, 2008 in PR, Search Engine Optimization (SEO) and emarketing. 0 Comments Tags: , , , , , , , , , .

Just came across this great article in the New York Times about blogging.  These profiles are of real small businesses using blogs.  We love them and find that for the right company, a well executed blog can be a goldmine.  For most companies we find blogging to be part of a building a strong foundation for both Search Engine Optimization and online resource development.  Having a good blog shows your prospects that you’re an active company.  And there’s nothing like sending a prospect a link to a post on your blog that’s relevant to something you discussed with them.  So keep blogging!

Blogging’s a Low-Cost, High Return Marketing Tool – New York Times:

TO its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand.

That tool is blogging, though small businesses with blogs are still a distinct minority. A recent American Express survey found that only 5 percent of businesses with fewer than 100 employees have blogs. Other experts put the number slightly higher.

But while blogs may be useful to many more small businesses, even blogging experts do not recommend it for the majority.