Published on
August 14, 2008 in
In The News and Viral Marketing.
Tags: 2008 olympics, 2008 summer games, beijing, beijing olympics, copyright, file sharing, google, google.com, ibm, mobile web, nbc, nbc olympics, online marketing, piracy, smartphone, summer games, video, video streaming, videos, viewers, youtube.
(Photo credit: Xu Jiajun/Xinhua)
The 2008 Beijing Olympics has been a huge milestone for the history of the international games: this year had the most online broadcast of the Summer Games ever. Olympic events have been shown on the web but never to this extent, making this year’s the first truly online Olympics ever.
And how well did NBC pull off the challenging multiplatform launch? Based on the ratings alone, it seems that it was a success, thanks in part to online video streaming.
Continue reading ‘First Truly Online Olympics Nabs High Ratings’
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Published on
July 24, 2008 in
In The News.
Tags: 3g iphone, apple, apps, cnn, cnn.com, competition, conference, digg, google, investors, iphone, ipod, linkedin, lost, macintosh, microsoft, mobile web, nytimes, nytimes.com, readers, results, steve jobs, strategy, video, yahoo.
This July, we’re seeing several different web-related trends. First, one of the few things that’s hotter than the weather is the iPhone, and by association, mobile web.
Second, at the end of the quarter, some large online/tech companies suffer from disappointing financial reports while others continue flourishing.
And lastly, many of these media giants are attempting to forge relationships with one another. But as we will report, these partnerships are a lot like romantic relationships: full of coyness, complications, and give-and-take principles. Continue reading ‘News Wrap-Up: Online Media Partnerships, Quarter Reports, and How Much People Love the iPhone’
Published on
June 26, 2008 in
In The News.
Tags: 3g iphone, android, apple, google, iphone, mobile devices, mobile internet, mobile web, open handset alliance, pcworld.com, ROI, symbian, USA.
In case you didn’t know yet, telecommunications companies are briskly working on taking over the world. Or at least hijacking every moment of your life at any location. Their latest step? Making sure you choose them for your mobile web usage.
Last month, we let you in on one of Google’s ongoing projects: Android. Last November, Google and the Open Handset Alliance, a coalition of over 30 technology and mobile companies, announced that the release of the first open and free mobile Internet platform would occur some time in the second half of 2008. Not that we’re midway through the year, Google has bad news: Android won’t hit the markets until the fourth quarter… at the earliest. Continue reading ‘How Phone Companies Are Affecting Mobile Web Developments’
Published on
May 15, 2008 in
In The News.
Tags: android, apple, competition, google, google.com, iphone, microsoft, mobile internet, mobile social networking, mobile web, open handset alliance, ROI, video, Windows, youtube, Youtube.com.
Previously, we covered the basics on mobile web advertising. Today, we’ll go over the great next step in mobile internet: Android.
Android is an SDK (software development kit) to offer the first completely free mobile web platform. Based on the Linux operating system, Android is currently under development by Google and the Open Handset Alliance (some other members include Sprint, T-Mobile, and Motorola). From a business point of view, the new SDK provides competition for Apple (iPhone) and Microsoft (Windows Mobile). The representatives for both companies were very tactful in their responses to the announcement of Android back in November 2007. Other manufacturers may attempt an alliance. It is possible that Samsung Electronics and LG Electronics will try out Android on their devices later in the year. Continue reading ‘A Primer on Mobile Web Advertising (Part 2)’
Published on
May 12, 2008 in
email and emarketing.
Tags: campaign, data, Design, facebook, internet marketing, iphone, landing page, mobile devices, mobile internet, mobile social networking, mobile web, myspace, SEM, social networking, Statistics, USA, video, Windows.
You can thank the iPhone for really catapulting mobile Internet access. Forget the touch screen or multilateral capabilities – it’s all about the Web! For people who are idle and yet on the go (on public transportation, waiting in a long line, etc.), there are worse ways to pass the time than online browsing. Continue reading ‘A Primer on Mobile Web Advertising (Part 1)’
(Photo credit: Xu Jiajun/Xinhua)
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