What is the online marketing cash funnel you ask? Simple: low-cost online marketing solutions that help your company meet and exceed its business objectives.
Though the Internet has been around for a long time, many companies are still struggling with how to take advantage of online marketing to improve their business. For this reason, we decided to expose the elephant in the room and put together a survey to see how you could use online marketing to begin funneling success to your business.
When we recently surveyed 97 small businesses in and around New York, the overall question was simple: Is your website meeting your business objectives? To answer, we asked these 97 businesses 9 important questions to discover whether the elephant was being ignored or whether it was being leveraged for success.
The results laid it out in plain English: Companies with Internet Marketing Strategies in place more often report that their website is meeting their business objectives.
A Little Strategy Goes a Long Way
Of companies that reported that their website was meeting business objectives, 53% update their website weekly, and 72% update their site at least monthly. Whether or not SEO is part of their marketing strategy, frequent updates help keep search engines hungry and coming back for more. Even more importantly, updates keep the site fresh and relevant, showing a visitor that behind this site is a company that is constantly innovating and improving.
So you’ve been a good little marketer. You don’t purchase or rent emails. You target opt-in only folks for your promotional emails. But your conversion rates could be better. There aren’t as many clickthroughs.
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