Tag Archive for 'marketing strategies'

Is YouTube Destined for the Dot-Com Graveyard?

Published on July 27, 2009 in Uncategorized. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , .

YouTubeMoneyIn a post we published a few weeks ago called “How Long Will Your Free Content Ride Last,” we commented on blogger John Falls’ position that free content on the Internet can only last so long.

It seems that Falls was on to something with his post entitled “The Economy of Free is Stupid,” posted on his blog, Social Media Explorer.

In an article published the same day as our own post, Britain’s The Independent took aim at YouTube, the video juggernaut acquired by Google in 2006. The theory that this article, “How Can YouTube Survive?”, presents is that the video service is losing money – and fast. And if it weren’t for its parent company, Google, YouTube would have been dead in the water a few years ago.

Some key points The Independent sheds light on:

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The Online Marketing Cash Funnel

Published on July 8, 2009 in Visible Shops Updates. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , .

What is the online marketing cash funnel you ask?  Simple: low-cost online marketing solutions that help your company meet and exceed its business objectives.

Though the Internet has been around for a long time, many companies are still struggling with how to take advantage of online marketing to improve their business.  For this reason, we decided to expose the elephant in the room and put together a survey to see how you could use online marketing to begin funneling success to your business.

When we recently surveyed 97 small businesses in and around New York, the overall question was simple: Is your website meeting your business objectives?  To answer, we asked these 97 businesses 9 important questions to discover whether the elephant was being ignored or whether it was being leveraged for success.

The results laid it out in plain English: Companies with Internet Marketing Strategies in place more often report that their website is meeting their business objectives.

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A Little Strategy Goes a Long Way

Of companies that reported that their website was meeting business objectives, 53% update their website weekly, and 72% update their site at least monthly.  Whether or not SEO is part of their marketing strategy, frequent updates help keep search engines hungry and coming back for more.  Even more importantly, updates keep the site fresh and relevant, showing a visitor that behind this site is a company that is constantly innovating and improving.

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Study Shows Demographic Differences in Internet Marketing Priorities

Published on June 17, 2009 in Networking, Search Engine Optimization (SEO), Uncategorized, Viral Marketing, emarketing and social media. 1 Comment Tags: , , , , , , , , , , , , , , , , , , , , , .

linked_in_logoA recent poll on LinkedIn, published by freelance marketing advisor Carlos Redlich, revealed some rather interesting results.

In an attempt to narrow the focus of an e-book he’s preparing, Redlich asked members of the professional networking site to answer the question “What Are Your Biggest Questions On Internet Marketing?” They had five categories from which to choose:

-Hypnotic Copywriting
-The All Mighty Salesletter
-Magnetic Marketing Strategies
-Organic SEO For Top Results
-I Want it ALL!

Not surprisingly, of the 182 people who participated in the poll (the number of respondents just before this post was published), 35% said they ‘Want it ALL,’ with another 25% preferring ‘Magnetic Marketing Strategies.’ The other half chose more specific interests as you’ll see on the graph after the jump.

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Announcing the Launch of RJWestmore.com!

Published on September 23, 2008 in BtoB, Design, From Visible Shops, Search Engine Marketing, Search Engine Optimization (SEO), Visible Shops Updates and emarketing. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , .

Visible Shops is excited to announce the launch of a new site for our client RJWestmore Corporation!

We’ve created and managed RJW’s online product, an e-learning solution for office building managers and owners who are required by law to provide emergency preparedness training to occupants.

Earlier this year, we decided to revamp the marketing site to better highlight the unique features and benefits of this online system. Before we went to work, we brainstormed as a team and reviewed our past work with RJW…

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Job Opening!

Published on July 28, 2008 in Visible Shops Updates. 0 Comments Tags: , , , , , , , , , , , , , , , , .

We’re Hiring!  Are you the one we want?

About Us:
Visible Shops is an Internet Marketing Company located in midtown Manhattan, right next to Grand Central. Our firm serves as the Internet marketing department for small businesses (our client base.) We’ve been around for six years and love being great at what we do :) We’re a small team with a big impact and we’re looking for a dynamic new member: you!

About You:
As Webmaster, your role will be to work with the rest of the team (Copywriter, Marketing Manager) to build sites (from designs given to you, or, if you are a good designer, designs you create), manage content, create HTML emails, implement analytics, edit images, create ads, and generally take charge of technical things for clients. You should be independent, interested in marketing, and want to be a strong part of our growing team. You should be able to learn on the job, and be inquisitive about new technologies. You should love standards and hate tables. Because our clients use various pieces of software and tools to manage their sites and businesses, we have to learn them too, and get the most out of them. (Think Channel Advisor, Google Analytics, Wordpress, Joomla, ez Publish, Hubspot, Clickdensity, Yahoo Stores, Volusion, etc.) We have to be nimble, we have to be quick, and sometimes it feels like we’re jumping over candlesticks. Continue reading ‘Job Opening!’