So you’ve been a good little marketer. You don’t purchase or rent emails. You target opt-in only folks for your promotional emails. But your conversion rates could be better. There aren’t as many clickthroughs.
What’s going on? A couple of months ago, we pointed out a problem of recipients trashing newsletters that they signed up for into the spam bin. A recent MarketingSherpas report produces a survey of emailers who use AOL, Yahoo, and MSN who have recently sent their messages to the junk folder. The question was straightforward and reasonable: “Why did you mark the emails as spam?”
The responses will not please many email marketers.
Continue reading ‘How to Work Around the New Definition of Spam’
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