Tag Archive for 'Marketing and Advertising'

Words Matter in Website Copy

Published on February 17, 2010 in Search Engine Optimization (SEO) and copywriting. 0 Comments Tags: , , , , .
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When you’re “surfing the web” you’re reacting to two main parts of every website: What it looks like (design) and what it says (the copy). If you looked at a report of the amount of time you spend on a website, you’d be shocked at how quickly you usually jump from page to page. I once tracked my time and what I thought was whole minutes on pages (because I seemed to have gone through so many pages and remembered so much material) turned out to be a second or two on most pages.

When you’re putting together your web pages, remember that you’re trying to get people to do something. And that is an act of convincing. So, to do that, you have to make sure your website’s content get’s to the point and clearly demonstrates why what you’re offering is what your readers need.

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Hear Gabriel Blau Twice this Month

Published on January 19, 2010 in Events and Webinars, emarketing and social media. 0 Comments Tags: , , , , , , .

In addition to George Hermann’s webinar with Cathedral Consulting this month, VIsibleU Co-founder and Internet Marketing Strategist Gabriel Blau will be speaking at two events this month.

AJWS-AVODAH Partnership book club

First, offline in New York, Gabriel will be facilitating a discussion about Clay Shirky’s Here Comes Everybody: The Power of Organizing Without Organizations at the AJWS-AVODAH Partnership’s monthly book club “People of the Book.”

We’ll discuss Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky. Amazon.com calls it: “A revelatory examination of how the wildfire-like spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill.”

The discussion will be facilitated by Gabriel Blau, Internet Marketing Strategist and Co-Founder of VisibleU.

Tuesday, January 19 at 6:00 p.m. at the AJWS office. RSVP now to slipkin@ajws.org!

Marketing Tactics that Get Results Webinar

Second, online, Gabriel will be on a panel run by Verio, one of the world’s largest and most respected hosting providers.

Begin 2010 with a BANG! Marketing is a powerful tool for you to generate opportunities, nurture leads, strengthen customer relationships, and increase sales. Join this webinar to obtain new ideas on marketing tractics that get results. You’ll learn first hand from viaVerio Partners what marketing tactics they use to obtain new customers and increase revenue from existing customers. This panel discussion is all about Marketing Best Practices.

Verio Inc. has teamed up with three of their partners, VisibleU, thunder::tech, and Riser Media, to bring you this exciting webcast on “Marketing Tactics that Gets Results” which will take place on Thursday, January 28th at 2:00 pm EST.

Join us to learn what marketing initiatives are working:
- Online Marketing
- Relationship Marketing
- Passive Marketing
- SEO
- Social Media
- Email Marketing
- Content Marketing

Click here to register for the webinar: https://www2.gotomeeting.com/register/909047675

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January Webinar: Planning Online Marketing for Success

Published on January 15, 2010 in Events and Webinars. 0 Comments Tags: , , , , .

VisibleU’s January Webinar is being presented in conjunction with Cathedral Consulting and is Free to all! (That’s right, this one is a freebie, so take advantage of the opportunity).  Thanks to Cathedral Consulting Group for inviting George to present, and hosting the Webinar.

VisibleU Co-Founder George Hermann was invited to present at Cathedral Consulting Group’s January Webinar and we thought this would be a great opportunity for both our networks.
Here are the details:

Web-marketing: Plan for Success

Join us for a Webinar on January 19

Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/577297161

Join Cathedral Consulting Group’s Managing Director Andrew Burnett and special presenter George Hermann of VisibleU as they present their perspectives on how to most effectively market a small business online in 2010.

With over 30 years experience in technology consulting, George Hermann currently serves as the lead Internet Marketing Strategist and Business Development Director for the Internet marketing firm VisibleU.  VisibleU assists small businesses in understanding and utilizing the resources of the Internet to better market their business, services, and products.  More information about VisibleU can be found at www.visibleu.com.

Title: Web-marketing: Plan for Success
Date: Tuesday, January 19, 2010
Time: 2:15 PM – 3:00 PM EST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista

Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer

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