Strategic Internet Marketing for Small Businesses
Take a look! We just published a video and white paper with ten things you should focus on for your 2010 online marketing. This list will give you some marketing issues to consider, and will be a good starting point for planning your web site marketing.
You’re going to love it – so check it out and spread the word!
What a difference a Web makeover makes.
Over the past year we’ve made several changes to the GolfEtail e-commerce Web site, including the addition of rotating Flash banner ads; the launch of a blog that features golf player and product news; and the introduction of The DealTeam, animated characters designed to facilitate a sense of community among GolfEtail users.
The users have responded well to the changes as the site has experienced an uptick in traffic since the implementation of these components. Organic visits to the site have increased nearly 170%. Sixty-five percent of those visitors were new, and they account for nearly 60% of the transactions conducted on the site. Keywords have played an important role in new traffic as well, with more than 19,000 keywords driving search traffic up 330%. Almost 85% of keyword traffic was new.
What this means for the online golf apparel retailer is that Web 2.0 practices are working the brand, drawing traffic primarily using search engine optimization. SEO – through Web copy, the blog, and customer reviews – have introduced GolfEtail to a new customer base flocking to the Internet looking for the best deals on quality golf equipment.
Many Americans were surprised that pastor Rick Warren was going to deliver president Obama’s invocation on Inauguration Day, January 20th, 2009. When Senior Rabbi Sharon Kleinbaum of CBST (Congregation Beth Simchat Torah, New York City’s Synagogue for Gay, Lesbian, Bisexual and Transgender Jews) came to us with the idea of having an alternative invocation video, the only way to get her message out there fast enough was to develop a compelling viral campaign.
Our viral campaign featured Kleinbaum’s video and was very successful over a short period of time; the video was viewed favorably by thousands of people, was featured on various websites, and was watched by many on January 20th at the exact time Warren was delivering his invocation.
Rabbi Sharon Kleinbaum
Think again.
Google founders Larry and Sergey (we’re not really on a first-name basis with these guys, but we’d like to be) are always a step ahead. At least that’s what Dharmesh Shah argues in an article on search engine optimization at MarketingProfs.com.
Continue reading ‘Think You Can Pull a Fast One on Google?’
Visible Shops is excited to announce the launch of a new site for our client RJWestmore Corporation!
We’ve created and managed RJW’s online product, an e-learning solution for office building managers and owners who are required by law to provide emergency preparedness training to occupants.
Earlier this year, we decided to revamp the marketing site to better highlight the unique features and benefits of this online system. Before we went to work, we brainstormed as a team and reviewed our past work with RJW…
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