Tag Archive for 'humor'

What Happens When Your Future Boss Finds You Online?

Published on October 5, 2009 in In The News and social media. 1 Comment Tags: blogger, bosses checking up on employees via facebook and twitter, cisco, cnn, cnn.com, don'ts, facebook, funny, funny stories about social networking, how facebook can get your fired, how social networking can hurt your career, humor, ipod, kevin colvin, Networking, paul wilson, social media, social networking, social networking dos and don'ts, status updates that got people fired, tim levad, top 10 tweets to get your fired, tweets that got people fired, twitter, updates, what not to say online.

Sometimes you get fired. Before you get hired.

That’s the subject of a recent article on CNN.com, titled “How social media can hurt your career.”

In it, gory details of how job seekers ruin their chances of gainful employment by prematurely posting unflattering status updates and sending Tweets that have led to rescinded job offers, reprimanding at work and pink slips.

Not all of the examples are tragic, however. Some are quite funny. Depending whose side you’re on.

Like this Tweet, for instance, from a potential Cisco employee who wanted the world to know about a recent job offer:

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work,” read the Tweet.

Not missing a beat, Tim Levad, a “channel partner advocate” for the company, responded: “Who is the hiring manger, I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the Web.”

Ouch!

And the pain without gain doesn’t stop there.

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Welcome To An Award-Winning Viral Campaign!

Published on March 17, 2009 in Viral Marketing, email and site of the day. 2 Comments Tags: agency, Award, Blogs, Brand Virals, campaign, Careerbuilder, Careerbuilder.com, Cramer Krasselt, humor, landing page, marketingsherpa, marketingsherpa.com, Monk-e-mail, MSN, online marketing campaign, online micro-sites, online viral advertising, SEM, viral campaign, Viral Campaigns, Viral E-Cards, Viral Emails, word-of-mouth, Working With Monkeys Campaign, youtube, Youtube.com.

There have been many famous primates in entertainment over the years: Mighty Joe Young, King Kong, and George W. Bush. Curious George also enjoyed a number of years in the limelight and made a recent 2006 appearance starring in his very own film… but all of these primates have been outshone. Welcome to the age of the Careerbuilder monkey.

In 2006, Careerbuilder created an award-winning viral email campaign called Monk-e-Mail by using its popular “monkey” TV creative and adapting it for online use. By using compelling creative and spending zero media dollars , Careerbuilder was able to craft an incredibly successful viral email campaign. To this day, Careerbuilder’s viral campaign is still running strong and has been sent from user-to-user and parodied countless times. Your business can learn from Careerbuilder when putting together its own viral campaign.

Careerbuilder’s Viral Monk-e-Mail Campaign Background

The Monk-e-Mail Creative:
Careerbuilder’s viral campaign creative featured a landing page to attract customers using its established “Working With Monkeys” creative. The page directed you to create a custom accessorized monkey (wigs included!), record a message, and send it to your friends, family, or coworkers for their amusement.

Career Builder's Monk-e-Mail Site

The Monk-e-Mail Media:
With a media budget of $0 dollars, the only way to hear about Monk-e-Mail was to receive an email from a friend, hear about it via word-of-mouth, find it through Careerbuilder’s website, or read about it in the press.

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Standing Up For What You Believe In

Published on March 17, 2009 in Viral Marketing. 2 Comments Tags: Best Gay Blogs, Blogs, campaign, cbst.org, congregation beth simchat torah, Democracy Underground, digg, digg.com, Gay Jews, Gays, GBLT, homosexuals, humor, Inauguration, Invocation, January, keywords, Lesbians, new york city, Obama's Inauguration Invocation, Pastor Rick Warren, results, Rick Warren, Rick Warren Offends GBLT Community, Transgender, USA, video, viewers, viral campaign, Viral Campaigns, Viral Marketing, Viral Video, youtube, Youtube.com.

Many Americans were surprised that pastor Rick Warren was going to deliver president Obama’s invocation on Inauguration Day, January 20th, 2009. When Senior Rabbi Sharon Kleinbaum of CBST (Congregation Beth Simchat Torah, New York City’s Synagogue for Gay, Lesbian, Bisexual and Transgender Jews) came to us with the idea of having an alternative invocation video, the only way to get her message out there fast enough was to develop a compelling viral campaign.

Our viral campaign featured Kleinbaum’s video and was very successful over a short period of time; the video was viewed favorably by thousands of people, was featured on various websites, and was watched by many on January 20th at the exact time Warren was delivering his invocation.

Rabbi Sharon Kleinbaum

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The Effective Use of Humor in Viral Campaigns

Published on February 18, 2009 in Viral Marketing. 1 Comment Tags: advertising icons, best viral placement, campaign, community, competition, dos equis, dos equis advertising campaign, dos equis beer, Dos Equis Icon, dos equis marketing campaign, Dos Equis Most Interesting Man, font, humor, humorous ads, humorous advertising, Internet Marketing Campaigns, most interesting man in the world, Online Ad Campaigns, Online Ad Videos, online community, Online Marketing Campaigns, Online Viral Placement, Peter Gammons, SEM, video, videos, viral campaign, Viral Campaigns, Viral Marketing, viral marketing campaign, youtube, YouTube Partner, Youtube.com.

Quickly, say aloud the first viral campaign that comes to your mind when reading this. Go!

Do you have one in mind? If so, which one did you think of and why?

Many successful viral campaigns are able to use effective placement and targeted humor to drive consumers to disseminate their work for them.

One example of an excellent viral campaign is Dos Equis “Most Interesting Man in the World” (MIMW). On April 16, 2007, Dos Equis launched the “Most Interesting Man in the World” campaign to guide “premium beer and spirits drinkers in their quest to live more interesting lives, reinforced by the catchphrase: ‘Stay thirsty my friends.’” The most interesting man, played by Peter Gammons, is a figure that is meant to stand as a humorous reverential icon when consumers think of Dos Equis.

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A Little Holiday Gratitude Can Go a Long Way

Published on December 18, 2008 in BtoB, PR, Uncategorized, Viral Marketing, e-commerce, email and emarketing. 0 Comments Tags: air charter services, campaign, chart, conference, coupon code, coupon codes, free shipping codes, funny, golfetail, holiday campaign open rates, holiday e-mail greetings, how are e-mail campaigns performing, humor, internet marketing, internet marketing firm, keeping in touch with customers around the holidays, newsletter, non-discount holiday greetings, online shopping, the coleman center.

UPDATED: WE thought we should add our own holiday greeting email for you to see:

Internet Marketing Firm Holiday Greeting

Internet marketing at holiday time isn’t just about percentages off and free-shipping coupon codes.

Sometimes (biiiiig emphasis on sometimes), customers are content with a greeting that simply shows a measure of gratitude for their loyalty.

Take a look at our first example below. It’s a newsletter-type e-mail that we sent on behalf of The Coleman Center, a client that offers meeting space within its Manhattan-based meeting and conference center.

The Coleman Center isn’t a client for which we send e-mail discounts on their services. Their business just doesn’t lend itself to that kind of marketing. But, because its guests extend a generous amount of resources to hold their meetings at the center, we decided that a holiday greeting was in order to show appreciation. With an open rate of 26.8%, this campaign was a success in spreading cheer and well wishes while helping keep the center on the minds of its constituents.

The second holiday message we sent was for a new client called Air Charter Services. ACS approached us with a general idea for a humorous greeting. After our illustrator created the art, we wrote several funny tag lines, ultimately settling on the copy below.

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Gabriel's Tweets

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Tag Archive for 'humor'

Welcome To An Award-Winning Viral Campaign!

Careerbuilder’s Viral Monk-e-Mail Campaign Background

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Standing Up For What You Believe In

The Effective Use of Humor in Viral Campaigns

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