Published on
October 23, 2008 in
In The News, Uncategorized, Viral Marketing, e-commerce and emarketing.
Tags: american spending trends, are we in a recession, decline of in-store sales, e-commerce, emarketer, emarketer holiday sales predictions, growth of e-commerce sales, growth of online sales, headlines, holiday sales, holiday shopping, holiday spending, increase in online sales over last year, internet shopping, more consumers moving to online shopping, Newsweek, newsweek.com, nytimes, nytimes.com, online holiday sales, online holiday sales forecast, online holiday sales increase, online holiday spending forecast, online shopping, online spending greater among americans, recession, retail sales decline, survey, weakened economy, will americans buy this holiday season.
Do you hear what we hear?
It’s the sound of cash registers closing as more consumers click their way into holiday debt.
Whether or not we’re in a recession is still the subject of controversy, but one thing’s for sure – though the dollar is comparatively weak, Americans are starved to spend it.
To be fair, as a nation we’re not eager to bequeath our Benjamins as “generously” – we’re going with that term since “absentmindedly” may be unsettling for some – as in the past (or so say industry analysts), but eMarketer’s Online Holiday Sales Forecast suggests that retail e-commerce sales will continue to grow. Take a look.
Continue reading ‘Attention E-tailers: You're in for a Bumpy Sleigh Ride’
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Published on
September 15, 2008 in
PR, Search Engine Marketing and Search Engine Optimization (SEO).
Tags: addthis, applications, arvil lavigne, ashton kutcher, blahgirl, blahgirls.com, blogger, blogging, blogophiles, Blogs, content-versus-demographic, Design, digg, graph, headlines, how to, improving volume and quality of web traffic, increasing blog traffic, javascript, keywords, Networking, new kids on the block, nkotb, readers, results, search engine, search engine optimization, search results for targeted keywords, SEM, SEO, social-bookmarking sites, strategy, stumbleupon, updates, USA, web marketing strategy, yahoo, yahoo buzz.
Directing traffic to your blog is like trying to unload tix to an Avril Lavigne concert when the New Kids are performing next door. It’s a formidable task – but it can be done.
Considering, though, that 175,000 new blogs a day are added to the estimated 213 million (and counting) existing English-language blogs already floating around the ’sphere, how do you make your property valuable enough to pique interest and gain a following? Here, a few tips on how to get the most out of your slice of cyber space while retaining more dignity than an angst-rattled pop star.
Continue reading ‘Can’t Run With the Big Blogs? That’s OK – There’s Still Room on the Porch’
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Published on
August 22, 2008 in
In The News, e-commerce and emarketing.
Tags: compete, forrester research, gas prices, google, headlines, high gas prices, how to, nytimes, nytimes.com, online shopping, save gas while shopping, shipping costs.
For months now, high gas prices have made headlines, spawned dozens of new sites that locate the cheapest stations, and changed the behavior of millions of Americans.
How? Well, for one, Americans are driving less despite recent drops in prices. This may be due to the higher transportation costs that hike up the prices of everyday goods found at the supermarket.
It also seems that higher gas prices are getting people to reconsider their vehicle purchases and residential location, cancel summer vacations, and… shop online!
Continue reading ‘How Does Your Site Hold Up Against Gas Prices?’
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Published on
June 23, 2008 in
Design.
Tags: branding, Design, font, graph, graphs, headlines, internet readability, nytimes, nytimes.com, readability, SEM, seminars, typeface, USA, web readability, writer.
You do a search on web readability and you will come across Jakob Nielsen, the controversial “usability consultant.” Like that of many “Internet Gurus,” Nielsen’s philosophy for attracting and converting web visitors is simple: have worthwhile content and assume that the web reader is lazy and selfish.
But just one look at his site, and you wonder if anyone would bother navigating through his stuff. His content is noteworthy, as he’s one of the best known authorities on the differences between web and print reading.
The point about Nielsen is not that his site is ugly, but how that affects the readability of his site. Like a lot of online marketers who sell how-to seminars and books, he’s a not a “big picture” kind of guy.
Old Hollywood star Cary Grant said it best: “It takes 500 small details to add up to one favorable impression.” Although content is most important, other factors should be taken into consideration for a worthwhile site: design, layout, and branding.
There is one element in which content and design intersect: font choice.
Continue reading ‘Increase the Readability of Your Web Pages with the Right Font’
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Published on
May 29, 2008 in
In The News and Search Engine Marketing.
Tags: apple, branding, compete, competition, facebook, google, headlines, Kevin Johnson, landing page, live search cashback, microsoft, paid search, poll, search engine, shipping costs, survey, yahoo.
For some time now, Microsoft has been making hints and/or threats about providing really serious competition for Google’s search engine. Its recent failed merger with Yahoo!, however, seemed to dull their prospects. But they’re bouncing back in unexpected ways. Continue reading ‘A Usurper to the Google Throne?’
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