Tag Archive for 'graph'

Small Business Social Media Seminar Follow Up

Published on August 27, 2009 in From Visible Shops, Visible Shops Updates, social marketing and social media. 0 Comments Tags: graph, linkedin, SEM, Small Business, small business social media, social media, social media for business.

Well, our social media seminar focusing on LinkedIn is behind us and we’ve got photos! Among the participants was celebrity photographer Diane Cohen. She was nice enough to take some shots and send them along. See them after the jump.

The seminar was a great success, if I do say so myself. We’re still getting fantastic feedback and following up with participants. So thank you to everyone who participated and helped spread the word!

To find out about the next seminar just fill out this form.

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Study Shows Demographic Differences in Internet Marketing Priorities

Published on June 17, 2009 in Networking, Search Engine Optimization (SEO), Uncategorized, Viral Marketing, emarketing and social media. 1 Comment Tags: carlos redlich, copywriting, data, e-book on internet marketing, graph, hypnotic copywriting, internet marketing, internet marketing statistics, linkedin, marketing strategies, Networking, organic SEO results, poll, poll on internet marketing, polls, results, results from internet marketing poll, sales letter techniques, SEO, stats, what are you biggest questions on internet marketing, what do people want to know about most in internet marketing.

A recent poll on LinkedIn, published by freelance marketing advisor Carlos Redlich, revealed some rather interesting results.

In an attempt to narrow the focus of an e-book he’s preparing, Redlich asked members of the professional networking site to answer the question “What Are Your Biggest Questions On Internet Marketing?” They had five categories from which to choose:

-Hypnotic Copywriting
-The All Mighty Salesletter
-Magnetic Marketing Strategies
-Organic SEO For Top Results
-I Want it ALL!

Not surprisingly, of the 182 people who participated in the poll (the number of respondents just before this post was published), 35% said they ‘Want it ALL,’ with another 25% preferring ‘Magnetic Marketing Strategies.’ The other half chose more specific interests as you’ll see on the graph after the jump.

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Goodbye (and Good Riddance) IE 7

Published on June 15, 2009 in Statistics. 2 Comments Tags: 3.0, firefox 3, firefox user stats, graph, ie 8, internet explorer, internet explorer 8, internet explorer user statistics, StatCounter, Statistics, statistics on ie 7.

Internet_Explorer_7_Logo-1 Internet Explorer, long the bane of Web site developers everywhere, is being given the old heave-ho by many users.

In my weekly look at browser statistics (thank you, StatCounter), I was pleased to see that the combination of IE 8 and Firefox’s growth has finally taken over Internet Explorer 7’s dominance. As of today, June 15, 2009, at 11:20 a.m. EST, Firefox 3.0 has 32.09% of the browser market, with IE 7, for the first time ever, dipping below Firefox ever so slightly and coming in at 32.05%. These numbers are for the North American marketplace.

UPDATE: I was wrong. Well, only partially. At the time I wrote this post Firefox 3.0 hadn’t surpassed IE7. But that’s because it was still morning. However, it is worth noting that Firefox is VERY close. See the graph after the jump to see what the day of deliverance will look like.
Sorry for the false excitement!

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Interactive Marketing – Is That Really Where It's At?

Published on May 25, 2009 in Uncategorized, Viral Marketing, e-commerce and emarketing. 1 Comment Tags: 2009 promo interactive marketing survey, digital marketing spending increase, e-marketing, emarketer, graph, how online marketing is changing, how to, how to measure roi in digital marketing, increase in interactive advertising, increase in spending in social media marketing, interactive advertising, interactive marketing more profitable than traditional marketing, interactive marketing roi, is interactive marketing turning a profit, o magazine, promo magazine, results, ROI, SEM, social media marketing, Social Network Marketing, statistics on digital marketing, statistics on interactive marketing, survey.

It shouldn’t come as a shock that more and more marketers are taking their advertising efforts online. We’ve chronicled this shift fairly frequently, like in this post on the increase in spending in social network marketing.

But just because marketers are increasing their budgets for interactive advertising, that doesn’t mean they’re making money.

The good news is at least they think they will. And positive thinking has power, people!

According to the “2009 Promo Interactive Marketing Survey” from PROMO magazine, more than one-third of marketers believe that interactive marketing ROI will be more profitable than traditional marketing – such as TV, radio and outdoor - this year.

Take a look at this bar graph from eMarketer, which details the results of the survey:

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Make Good Marketing Copy Pay for Itself – Over and Over

Published on May 1, 2009 in Uncategorized. 0 Comments Tags: brand consistency, establishing a brand on social networking sites, establishing consistent messaging, facebook, font, get to the point, graph, increasing customer recognition, linkedin, making good marketing copy pay for itself, marketing copy that works overtime, marketingprofs, Networking, online pr, online profiles, press releases, professional networks, reinforcing brand identity, repurposing copy for different channels, rick sloboda, using web copy for collateral materials, webcopyplus.

In a recent “Get to the Po!nt” article from MarketingProfs, Rick Sloboda of Webcopyplus talks about how companies shouldn’t let good marketing copy go to waste. Getting it just right the first time around costs time, money and effort, and by repurposing that content for use in other areas he argues that you’ll not only save instead of spend, you’ll also reinforce your brand identity, establish consistent messaging, and increase customer recognition.

Here are just a few ways to make good marketing copy pay for itself over and over:

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Tag Archive for 'graph'

Goodbye (and Good Riddance) IE 7

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