How many unread emails do you have in your in-box and what was your reason for ignoring them? Has your mother been emailing about how you don’t call enough? Are you ignoring online bills? Are you being solicited by men who need you to wire them $100,000 because they have been unjustly exiled from their home country?
Many recipients either unsubscribe or simply stop reading emails from online marketers. Year-after-year, in-box clutter has been the number one reason people resist emails, but this year, things have been turned on their head. A 2008 study from Marketingsherpa’s email summit in Miami has determined that in-box clutter is not the biggest problem – the problem is relevance.
Continue reading ‘The Number One Email Inhibitor’
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