Tag Archive for 'data'

Is there really no page fold?

Published on December 22, 2009 in Uncategorized. 6 Comments Tags: accessibility, data, Design, internet marketing, marketing, mobile devices, twitter, viewers, web design, web marketing, web standards.

This has been all over Twitter lately – if you haven’t already seen it: http://www.thereisnopagefold.com/

People seem to be passing this around, along with comments along the lines of “amen!” and “send someone to this the next time they make a know-it-all-comment about putting something above the fold on your site design!” As someone who talks about designing around the fold a fair deal, I had kind of a squinty-eyed suspicious sort of reaction to these comments, but I also started thinking about it.

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Is Social Networking Separated by Social Class?

Published on October 26, 2009 in Statistics, Viral Marketing, social marketing and social media. 0 Comments Tags: cnn, cnn.com, data, facebook, linkedin, media users, myspace, Networking, nielsen claritas, results, social media, social networking, social networking sites, social networks, twitter.

That’s what a new Nielsen Claritas study suggests.

The study says that there are class differences among users of social networks – particularly Facebook and MySpace. Wealthier people are 25% more likely to use the former, while the less affluent are 37% more likely to cling to the latter.

More specifically, the research found that “almost 23 percent of Facebook users earn more than $100,000 a year, compared to slightly more than 16% of MySpace users. On the other end of the spectrum, 37 percent of MySpace members earn less than $50,000 annually, compared with about 28% of Facebook users.”

MySpace users tend to be “in middle-class, blue-collar neighborhoods,” said Mike Mancini, vice president of data product management for Nielsen, which used an online panel of more than 200,000 social media users in the United States in August. “They’re on their way up, or perhaps not college educated.”

LinkedIn and Twitter were also part of the study – and the two skew even higher among affluent users.

Nearly 38% of LinkedIn users earn more than $100,000 a year, and there’s a strong overlap between Facebook and LinkedIn users.

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MarketingCharts Help with Internet Research

Published on October 12, 2009 in Resources, Statistics, Viral Marketing, emarketing and site of the day. 0 Comments Tags: campaign, chart, charts, data, data and statistics, emarketer, hitwise, internet marketing, marketing charts, marketingcharts.com, marketingprofs, Statistics, top 10 websites, top ten web sites, where to get up-to-the-minute internet statistics.

hitwise-2009-september-print-media-websites If you’re a regular reader of this blog, you know that we use a lot of statistics and facts to present compelling cases for all manner of arguments regarding Internet marketing.

Of course, we don’t make that data up. No, we use sources such as eMarketer, MarketingProfs and other research entities that compile information that allow us to draw conclusions and provide our two cents on various topics on advertising and marketing across channels but especially online.

Unless you’re a subscriber to these services, however, you may not have access to all the information they hold. Information that can help you when planning your own marketing campaigns or campaigns for clients.

A great resource that we’ve found – which is available to everyone – is MarketingCharts, charts and data for marketers in Web and Excel formats.

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Survey Says More People Watching TV Online Than Ever Before

Published on September 21, 2009 in Uncategorized. 0 Comments Tags: 2010, 2011, 2012, Ad Spending, advertising spending forecast, chart, conference, conference board survey, consumer internet barometer, data, data on online ad spending, decline in overall ad spending, emarketer, how much spending on online advertising, hulu, jack myers media business report, los angeles times, online advertising, results, Statistics, survey, u.s. ad spending resutls, u.s. advertising spending share, u.s. households viewing tv programs online, viewers.

The Los Angeles Times reported recently on the results of a survey conducted by the nonprofit Conference Board that says Americans are tuning in to their favorite shows on the Internet at a higher rate than ever before.

The quarterly Consumer Internet Barometer showed that nearly 25% of households in the United States now view TV programs online – up a staggering 20% over last year.

Most online viewers, or 43%, are watching new shows, while 35% are catching the sitcoms, comedies and dramas they missed on traditional TV. Less than 20% viewed reality programs, and another 18% got their adrenaline fix via sports programs online.

These statistics are congruent with data released by the Jack Myers Media Business Report, courtesy of eMarketer, that suggests that online ad spending will surpass print ad spending in 2012 to claim 13.6% of the total U.S. ad-spending pie.

Still, there’s a long way to go to regain traction. Overall U.S. ad spending is expected to drop 13.3% this year.

Find the full chart after the jump.

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Increase Revenue with Social Media – August 25 Seminar

Published on August 7, 2009 in Uncategorized. 0 Comments Tags: data, facebook, internet marketing, linkedin, SEM, seminars, Small Business, small business social media, social media, twitter, visible shops.

Visible Shops Presents:
Small Business Social Media: Find your next client

Meet the VS Team and learn the strategies that make LinkedIn such a powerful tool!

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Tag Archive for 'data'

Is there really no page fold?

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MarketingCharts Help with Internet Research

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