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When you’re “surfing the web” you’re reacting to two main parts of every website: What it looks like (design) and what it says (the copy). If you looked at a report of the amount of time you spend on a website, you’d be shocked at how quickly you usually jump from page to page. I once tracked my time and what I thought was whole minutes on pages (because I seemed to have gone through so many pages and remembered so much material) turned out to be a second or two on most pages.
When you’re putting together your web pages, remember that you’re trying to get people to do something. And that is an act of convincing. So, to do that, you have to make sure your website’s content get’s to the point and clearly demonstrates why what you’re offering is what your readers need.
Continue reading ‘Words Matter in Website Copy’
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Published on
June 17, 2009 in
Networking, Search Engine Optimization (SEO), Uncategorized, Viral Marketing, emarketing and social media.
Tags: carlos redlich, copywriting, data, e-book on internet marketing, graph, hypnotic copywriting, internet marketing, internet marketing statistics, linkedin, marketing strategies, Networking, organic SEO results, poll, poll on internet marketing, polls, results, results from internet marketing poll, sales letter techniques, SEO, stats, what are you biggest questions on internet marketing, what do people want to know about most in internet marketing.
A recent poll on LinkedIn, published by freelance marketing advisor Carlos Redlich, revealed some rather interesting results.
In an attempt to narrow the focus of an e-book he’s preparing, Redlich asked members of the professional networking site to answer the question “What Are Your Biggest Questions On Internet Marketing?” They had five categories from which to choose:
-Hypnotic Copywriting
-The All Mighty Salesletter
-Magnetic Marketing Strategies
-Organic SEO For Top Results
-I Want it ALL!
Not surprisingly, of the 182 people who participated in the poll (the number of respondents just before this post was published), 35% said they ‘Want it ALL,’ with another 25% preferring ‘Magnetic Marketing Strategies.’ The other half chose more specific interests as you’ll see on the graph after the jump.
Continue reading ‘Study Shows Demographic Differences in Internet Marketing Priorities’
Published on
June 2, 2008 in
email.
Tags: Blogs, copywriting, did you know, e-commerce, ecommerce, email vs. e-mail, google, hyphen, lost, USA, visible shops.
You might be feeling correct whenever you write “email” by its traditional spelling “e-mail.” But did you know that many consider the hyphen to be superfluous and anachronistic? In fact, some resent the hyphen so much that they have a petition against it. Today, the more appropriate spelling of web-based terms tends to avoid hyphens and combine two words together (see “online,” “website,” and “blog”).
Dictionaries like Webster’s still use the hyphen in “email,” but that may change soon. Continue reading ‘Copywriting Tip: Drop the Hyphen… Words, Unite!’
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Sometimes, it will happen when you are reading a blog or an article, but it often occurs with academic content. For some reason, while you are reading, your eyelids droop, your heartbeat slows, and you start to slip into a dreamy lull. The content isn’t the problem. In fact, the subject matter is interesting, so why are you feeling increasingly comatose? Continue reading ‘Copywriting Tip: The Long and Short of It’
How often and how well you place keywords in your content will have have great effect on search engine spiders. You should afford some finesse in the writing; you don’t want to repeat your keywords in a clunky fashion, or it could deter users from actually reading your content. However, here are a few guidelines you should consider when inputting keywords into your text.
Continue reading ‘How Keyword Placement in Your Content Influences Search Engines’
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