True story: A school bus passed by our building in Midtown Manhattan the other day, and scrawled across its windows – running the length of the big yellow machine – were phrases like “10,000 Winners? That’s Not Right!”
Curiosity piqued, we ran to our office to visit the Web site that accompanied the enigmatic advertising: www.GiftItForFree.com.
Initially, we felt duped; we weren’t interested in entering Staples’ holiday sweepstakes. But after careful review of the site’s content, we realized that this wasn’t just any old contest. It is, in fact – and we’re not being at all melodramatic here – Web marketing at its pinnacle: the concept is clever, the copy is creative, and overly competitive Coach Tom is a comic genius!
See for yourself.
Continue reading ‘10,001 Winners: Staples Scores With Clever Viral Campaign’
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