“What can social network marketing do for me?”
We get asked that question a lot.
In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies.
A few years ago there were few answers to these questions. The buzz was there – that social networking was the be-all-end-all to every industry – but no one had solid results on how social network marketing helped or hurt a company’s bottom line.
Today the story is very different. As more and more businesses add social media to their marketing programs, the more available real results have become. Perhaps not in terms of actual financial figures, but rest assured that social network marketing is working in other ways to help companies keep a hold on their customers.
A new survey from Anderson Analytics, disseminated by eMarketer, reports that social networks are being used by companies for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.
And now for the best news you’ve heard in a while … it’s working!
Continue reading ‘Social Network Marketing Is About Brand Building, Not Bringin’ in the Benjamins’
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