Tag Archive for 'battle'

The Good & Bad of the 'Twitter Effect'

Published on August 3, 2009 in In The News, Viral Marketing, social marketing and social media. 0 Comments Tags: ashton beats cnn in twitter war, ashton kutcher, ashton kutcher reaches 1 million twitter followers, battle, blogger, blogging, bruno, bruno meets early demise because of twitter, celebrity endorsements of twitter, cnn, cnn.com, comic-con, community, district 9, entertainment weekly, how web sensations are born, is tweeting for the birds, jordin sparks, microblogging, peter jackson, sasha baron cohen, SEM, Small Business, social media, social media marketing, the power of twitter, the twitter effect, tweeting, tweets for treats, twitter, twitter in business, twitter success stories, using social media marketing for small businesses, using twitter to build your business, video, what can twitter do, winner.

Way back in April, we published a post titled “Is Tweeting for the Birds?” That was when Twitter was just becoming the phenomenon it is now – thanks to lots of press from celebrity endorsers.

Our open-ended question to you then – despite the star-studded brouhaha over the brand – was if you thought Twitter would become a relevant and reliable tool for marketing businesses on the Internet.

It seems – and our apologies to the naysayers – that the answer is yes.

Several months have passed since Ashton Kutcher and CNN famously duked it out for the most Twitter followers (Ashton won) – and the celebrity endorsements have consistently subsided (and, in fact, some of those same celebrities who sang Twitter’s praises have threatened to turn on the microblogging service if it went through with a rumored Twitter-based TV program).

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Is 'Tweeting' for the Birds?

Published on April 23, 2009 in Uncategorized. 1 Comment Tags: ashton kutcher, battle, blogging, brand building, branding, campaign, chiefmarketer.com, cisco, cnn, cnn.com, communicating with customers, competition, converting customers, disgruntled customers, facebook, graph, how can twitter help my business, inbound marketing, jetblue, keeping up with competitors, microblogging, myspace, Networking, showdown, social networking, southwest airlines, to tweet or not to tweet, tweeting, twitter, using twitter for a viral campaign, using twitter in a business context.

With all the buzz surrounding Twitter these days – namely the showdown between Ashton Kutcher and CNN – it’s hard not to think about how this new microblogging craze can impact your business.

But, like MySpace, Facebook and other social networking platforms before it, there’s a general feeling of caution for companies contemplating whether or not it’s in their best interest. And rightly so. Handled properly and with care, Twitter can do your organization a world of good. Used irresponsibly – well, there’s no telling how much damage you could do.

Still, if you’re on the fence about opening the Twitter gates, we suggest reading this article on ChiefMarketer.com. It contains some useful information and anecdotes about how and how not to use Twitter. Our favorite comes from the latter end of that spectrum, and it goes a little something like this:

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Pop, Pop, PhizzPop

Published on September 29, 2008 in BtoB, Design, From Visible Shops, In The News, Networking, PR, Programming, Resources, Viral Marketing, e-commerce, emarketing and site of the day. 0 Comments Tags: battle, Design, exchange ideas, forward-thinking Web practices, managing time and technology, microsoft, microsoft seinfeld commercials, multi-touch surface, phizzpop design challenge, problematic vista, success with clients, web 2.0, web 2.0 enhanced software, Windows, winner.

Microsoft has had more misses than hits lately – problem-plagued Vista; the slow release of Surface; those Jerry Seinfeld commercials – but just because the comp-tech corporation is down doesn’t mean it’s out.

Last year, Microsoft launched PhizzPop, a site that allows companies that build Web 2.0-enhanced software to exchange ideas, network, browse job postings, and engage in a host of other related activities. Not limited to its gallery of forward-thinking Web practices, the site is also a forum for online conversation about the future of Internet design. Continue reading ‘Pop, Pop, PhizzPop’

How to Protect Your Business from Copyright Infringement

Published on July 28, 2008 in Design, e-commerce and emarketing. 0 Comments Tags: apple, apple inc., battle, branding, camera, copyright, Design, graph, how to, ipod, kodak, registered trademark, steve jobs, trademark, USA.

Pictured: The logo of Apple Corps Ltd. (left), and the logo of Apple, Inc. (right).

Poor Steve Jobs. The ardent Beatles fan must have been a little tormented by his company’s decades-long trademark battle with Apple Corps, the rock band’s holding company.

The dispute and its many particulars were finally settled as late as 2007, with Apple Inc. taking away all ownership rights and then licensing some of them back to Apple Corps.

No one wants to be the subject of a lawsuit, and having your branding and marketing concepts stolen by a competitor is also undesirable. How do you protect yourself from copyright infringement?

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Stop Poking Me: Spamming on Networking Sites

Published on July 7, 2008 in Networking, Search Engine Marketing and social marketing. 1 Comment Tags: applications, battle, campaign, facebook, get your message across, graph, Networking, online pr, Online Privacy, social networking, social networking spam, social networks, spam, video, videos.

Sometimes, so-called “controversies” are overblown by the media. The topic of online privacy on social networks, however, is not one of those cases.

Here’s a personal vignette to share: just this week, I found a friend request from someone I have already friended. It was a curious thing, and then I scrolled down to see that the friend in question posted a warning on his status update feature: “My name and photo have been hijacked to create a FAKE second profile. Please disregard any friend requests from this fake second profile. The REAL profile has this cat icon.” Continue reading ‘Stop Poking Me: Spamming on Networking Sites’

Tag Archive for 'battle'

Pop, Pop, PhizzPop

How to Protect Your Business from Copyright Infringement

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VisibleU Internet Marketing

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