Tag Archive for 'applications'

Social Network Marketing Is About Brand Building, Not Bringin’ in the Benjamins

Published on September 1, 2009 in Uncategorized. 0 Comments Tags: anderson analytics, applications, brand building, branding, direct marketing, e-commerce, emarketer, endless shrimp, facebook, facebook fan pages, following your favorite brands online, improving customer loyalty, lead generation, Networking, red lobster, results, SEM, social media, Social Network Marketing, social networking, social networks, statistics on social networking and businesses, survey, twitter, usage statistics, using social media to build brands, using social network marketing to build brand loyalty, video.

“What can social network marketing do for me?”

We get asked that question a lot.

In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies.

A few years ago there were few answers to these questions. The buzz was there – that social networking was the be-all-end-all to every industry – but no one had solid results on how social network marketing helped or hurt a company’s bottom line.

Today the story is very different. As more and more businesses add social media to their marketing programs, the more available real results have become. Perhaps not in terms of actual financial figures, but rest assured that social network marketing is working in other ways to help companies keep a hold on their customers.

A new survey from Anderson Analytics, disseminated by eMarketer, reports that social networks are being used by companies for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.

And now for the best news you’ve heard in a while … it’s working!

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Web Site Story!

Published on July 20, 2009 in Uncategorized. 3 Comments Tags: applications, clip du jour, college humor, collegehumor.com, entertainment weekly, evite, leonard bernstein, musical numbers, pandora, songs about facebook and twitter, songs about the internet, stephen sondheim, twitter, video, video making fun of internet obsession, Viral Video, web side story, west side story.

We just can’t help ourselves. This hilarious viral video mash-up of the venerable “West Side Story” with our own Internet-obsessed culture is just what a Monday afternoon needs. Entertainment Weekly names the Evite song noteworthy, but we think it’s the Twitter ditty that’s particularly profound. We’ll let you decide.

Somehow we expect that the late Leonard Bernstein and Stephen Sondheim are quite proud of this latest online sensation. Imitation is the sincerest form of flattery, after all.

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Coffee Break: Google, Google, Gmail, Bing Vs. Google, Blogs on Paper, and Michael Jackson doesn't crash the Internet

Published on July 9, 2009 in In The News. 6 Comments Tags: applications, bing, Blogs, Blogs on Paper, Chrome OS, font, Gmail, Gmail Beta, google, market share, microsoft, new search engine, nytimes, nytimes.com, results, search engine, simplicity, social networks, StatCounter, video, Windows.

I’ve got six goodies for you today. Google just announced a new operating system based on their recently released web browser, Chrome. Is it a threat to Windows? They also recently removed a little word that’s been hanging around your Gmail screen since you joined the tens of millions of users of that popular email service: “Beta”

Just to transition away from a heavy Google news day, we’ve also got a review of Microsoft’s new search engine, Bing, which was launched about a month ago, and how it compares to Google. David Pogue seems to be quite smitten, but the numbers aren’t in Microsoft’s favor. Since launch, Bing has been hovering at around 3% market share, while Google is still at around 89% (source: StatCounter). But just because it’s the little guy doesn’t mean it’s not great.

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How Long Will Your Free Content Ride Last?

Published on July 7, 2009 in social marketing and social media. 2 Comments Tags: applications, blogger, blogger john falls, Blogs, dvr, facebook, fees associated with social marketing, free content, google, how is facebook free, how long will social media be free, hulu, investors, john falls, Networking, social media, social media developers, social media explorer, social networking, social networking sites, socialmediaexplorer.com, the economy of free is stupid, tivo, twitter, USA, viewers, what do advertisers get in return, what happens when viewership declines, who pays for social media.

“Nothing in this world is free.”

You’ve heard that a million times – probably from your father – but is that antiquated, omnipresent quote valid anymore?

Yes …. and No.

It may seem like we’re getting all kinds of free content – Facebook, Twitter, Hulu, etc. – but blogger John Falls, who maintains the site Social Media Explorer, begs to differ.

In his recent post “The Economy of Free Is Stupid,” Falls argues that our free ride has a limited lifespan. And his stance makes sense. The reason these platforms and applications are “free” is because advertisers’ dollars subsidize our costs. They pay, we partake. But how long will it last?

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computers internet blog

Social Network Marketing Spending to Increase in 2009

Published on January 21, 2009 in Networking, social marketing and social media. 1 Comment Tags: 2009 Social Media Projections, 2009 Spending, applications, blogger, comScore, consumer base, Cost-efficient communication, Cutting Budgets, emarketer, facebook, flickr, Friendster, graph, ipod, linkedin, Mark Zuckerberg, Marketing messaging, myspace, New Member Applications, online marketing, Orkut, results, Small Business, Small Business Social Networking Usage/Spending, small businesses, social media, Social Media Graph, Social Network Market Spending, Social Network Marketing, strategy, US Small Business Online Marketing, USA, Windows, windows live, yahoo.

Social Network Marketing Spending to Increase in 2009

Emarketer projected that Social Network Marketing spending in the USA will reach approximately $1.3 billion in 2009.

On one hand, the growth for Social Network Marketing has slowed from 2008 to 2009 with the sluggishness being attributed to both the economic downturn as well as the plateau in the number of new member applications. On the other hand, projections for 2009 show that 25% of US small businesses plan on spending more, 33% plan on continuing their current spending, and only 5% are planning on spending less. Though companies are cutting budgets and costs during these tumultuous times, projections indicate online marketing is doing better than other areas of the economy and is still a major focus for small business.

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