Published on
October 14, 2008 in
Blogroll, Uncategorized, Viral Marketing, e-commerce, social marketing and social media.
Tags: 2008 olympics, 2008 summer games, beijing, blog return on investment, blogger, blogging, Blogs, campaign, cost-effective internet marketing, cultivating customers through blogging, google, honesty in social marketing, how to, increased productivity in the workplace, kodak, marketingprofs, online marketing, readers, ROI, social media, social media marketing.
A few weeks ago, we posted an article on the benefits of being honest in social-media marketing. It’s a hot topic – the latter more than the former – for many companies contemplating how to further harness the power of the Internet in a valuable yet cost-effective way.
We agree with many industry analysts that blogging – just one of the many legs of the social-marketing centipede – is a viable means to keeping customers up-to-date and interested in a brand while simultaneously attracting new devotees. In fact, we actively blog on behalf of many of our own clients. But, as with all online marketing techniques, there are proverbial potholes along the road to success that could derail a social-marketing mission if proper attention isn’t paid.
Continue reading ‘Is Your Blog Going for the Gold?’
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Published on
August 14, 2008 in
In The News and Viral Marketing.
Tags: 2008 olympics, 2008 summer games, beijing, beijing olympics, copyright, file sharing, google, google.com, ibm, mobile web, nbc, nbc olympics, online marketing, piracy, smartphone, summer games, video, video streaming, videos, viewers, youtube.
(Photo credit: Xu Jiajun/Xinhua)
The 2008 Beijing Olympics has been a huge milestone for the history of the international games: this year had the most online broadcast of the Summer Games ever. Olympic events have been shown on the web but never to this extent, making this year’s the first truly online Olympics ever.
And how well did NBC pull off the challenging multiplatform launch? Based on the ratings alone, it seems that it was a success, thanks in part to online video streaming.
Continue reading ‘First Truly Online Olympics Nabs High Ratings’
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