A few months ago we introduced you to Marketing Charts, a go-to resource for all kinds of marketing data.
In that post, we mentioned a study by TargetCast tcm that Marketing Charts featured, the results of which suggested that men are more likely to ditch traditional media in favor of digital. According to the consumer trend study, “men are more likely than women to say that the Internet has replaced their need to read printed newspapers and magazines, and also more likely to be willing to pay for a subscription to an online newspaper or for a service to watch online TV with limited ads.”
The study goes on to detail how engagement in both traditional and digital media differs by gender as well. “Overall, men generally are more willing than women to adapt their usage habits to incorporate more digital and online platforms as replacements for traditional media,” claims the article on MarketingCharts.com. “In addition to increased willingness to trade in traditional newspapers, magazines and TV for digital, 34% of men – compared with just 23% of women – say radio is not as relevant to them today because there are so many other sources for music.”
The difference, however, is not limited to gender. There’s an age gap also – specifically between ages 18 to 34 and 35 and older. The study reveals that:
Adults ages 18-34 are more likely to have replaced newspapers and magazines with internet content, while adults older than 25 are more likely to consider magazines and newspapers as valuable sources of information.
Adults ages 18-24 are more likely to say radio is not as relevant and that they prefer reading magazines online. This age group also indicates they don’t mind watching ads when watching TV programs online.
Adults aged 18-34 are more likely than other consumer groups to consider advertising on the internet influential in their purchase decisions.
Here is this year’s long awaited VisibleU Holiday Card! We hope you enjoy it. And as a bonus, we’ve created a really beautiful background for your desktop. Just head over here.
But it’s not just any year to which we’re saying so long. It’s the last year in a tumultuous decade that defined (and in some cases) redefined how we’ll do business into the foreseeable future.
eMarketer released a study recently, based on the results of McKinsey Quarterly’s “Global Survey,” on measuring the business effects of Web 2.0. What they found just about sums up the past 10 years of technological advances in business best practices, considering that much of what’s on this list didn’t exist when the ball dropped on the very last second of 1999 – several technologies were a boon for relationships among employees as well as with customers and external partners.
This is our promo video. What many people don’t know is that it was almost completely done in house. We only went to an outsider to get the music and sound mixing done. Take a look. We’ve posted it on YouTube, and we think it’s pretty sweet
You can add another new social networking application to your growing list with Aardvark, which helps you discover the perfect person in your network to answer any question in minutes.
According to the site, founded by former Google employees, “When you want trusted information — product recommendations, travel suggestions, local tips, or career advice — a real conversation with a friend (or friend-of-friend) can be much more helpful than searching the web.
“Aardvark is easy: just send Aardvark a question in plain English, like you do when talking to a friend. Aardvark figures out who might be able to answer, and asks on your behalf — Aardvark is the hub.” But until recently, Aardvark was a below-the-radar search service that gave its beta users just one invitation per month. Ready to emerge from is secretive shroud, however, the service is now giving users an unlimited amount of invites.
Want to contact the Marketing Minds behind Hiring the Internet?
Visit our official website, VisibleU.com, Online Marketing, to find out more about who we are, what we do, and how we raise the visibility of our clients.
Latest Comments