But I’m most excited about their official video. This is one of the best (it would be the best, but I have to give the top spot to our own video) This is a video done right. It is clean. It is clear. It is beautifully done. Take a look and tell us what you think about the video or service.

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At about the same time, Dano over at Sales Partners NY was thinking that he has a great product, staff and sales capability, but thought he’d like to improve his company’s market reach. He remembered meeting me and was thinking of getting together to talk about his Internet Marketing needs.

As we sat down to talk about helping each other, it dawned on us that we are not that different from our customers. We’re really good at our core business and need help in other areas. Our strengths are Sales, Marketing and Business Building. Who doesn’t need that? So, we decided to join forces and share our strengths with our peers.

We’ve created an action-packed, motivational 2 hour workshop to help you grow your business faster and more consistently than you’ve ever imagined. And, we’re making it free. There is a catch: You have to come to the workshop in mid-town Manhattan. Yes, this is a live event with real people in a room and a great opportunity to learn.

In the workshop you will learn:

• The six critical elements needed to run a successful business
• Ten tips for Online success in 2010
• How to sell more in any economy
• How to get more customers
• The six necessary steps to every effective sales process
• How to hire the Internet to work for you.

Workshops will start at 9:00am and end at 11:00am and will include some networking. The coffee’s on us. Sign up today.

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We know you just can’t get enough of him, and he loves to talk so, you know, listen to the show, and call in!

You’ve got a business, be it services or a product. You’re not doing much. Your phone isn’t ringing. Paying your rent is getting difficult. You have no money for advertising. How can you get the word out? We’ll be speaking with Gabriel Blau, marketing consultant and co-founder of VisibleU.com who will discuss how to get your name and news of what you do out there.

Related posts:

1. Free Email Marketing Tips and Resources
2. Hear Gabriel Blau Twice this Month
3. January Webinar: Planning Online Marketing for Success

Before You Hit Send: A Quick Panic-Relieving Checklist for the Smart Email Marketer

So check out this email marketing white paper and checklist (you have to download the PDFs to get all of the info).

Related posts:

1. VisibleU Co-founder on WBAI 99.5fm This Friday
2. Marketing a Small Business on a Tight Budget
3. Whitepaper on E-mail Marketing for SMBs Now Available

You’re going to love it – so check it out and spread the word!

Related posts:

1. The Good & Bad of the 'Twitter Effect'
2. Is Inbound Marketing the Dawn of a New Era?
3. Primer on Social Media Marketing (Part 2)

Image via Wikipedia

When you’re “surfing the web” you’re reacting to two main parts of every website: What it looks like (design) and what it says (the copy). If you looked at a report of the amount of time you spend on a website, you’d be shocked at how quickly you usually jump from page to page. I once tracked my time and what I thought was whole minutes on pages (because I seemed to have gone through so many pages and remembered so much material) turned out to be a second or two on most pages.

When you’re putting together your web pages, remember that you’re trying to get people to do something. And that is an act of convincing. So, to do that, you have to make sure your website’s content get’s to the point and clearly demonstrates why what you’re offering is what your readers need.

When it comes to SEO copy writing services and navigating the copy writing market, it can be hard to give voice to what you’re looking for. That’s when you find yourself seeking out language to describe the style your after. And that’s when most of us get into language that make the people we’re interviewing or have already hired tilt their heads quizzically and say “uhhhhh, okaaaay.”

Then hands start flying and voices rise, and, well, no one gets what they want. That’s also when you might start looking to do the work yourself and search for “10 steps to high quality copy writing” and “copy writing tips for beginners” and other articles on small business website content writing. After all, you went to college and write beautifully. And with advertising copy writing rates where they are, frustration high, and creative copy writing often feeling a little too “creative”, its easy to start thinking you can do it yourself.

Well, as with everything else in marketing, you need a plan. Copy writing strategies are important because, if nothing else, they force you to ask “What content do I use on my website and what content should I use on my website?” And choosing content for your website is critical to your site’s success.

Whether you’re tackling general web site copy writing or specifically SEO copy writing you need a strategy, you need some high quality website copy writing services in your corner, and you need language to describe what your looking for. Start by reading this fantastic article “Words that Zing” by Colleen Jones. Then do a thorough website content evaluation.

We offer our clients a lot of tips on writing website content, and guidelines for website content. But the key factors are know what you’re trying to accomplish, and being able to communicate that to your copywriter. Hopefully that copywriter is us – but that’s another story

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For most of us, this involves creating a to-do list. I used to write my to-do lists on a napkin which was great until someone accidentally used it to clean up a soda spill.

I knew the next step would be to find a web-based solution that would not only let me keep track of everything on my list, but also save it for me online so that I could never lose it.

Image by ahhyeah via Flickr

There are a lot of “productivity” software options on the market. Most of which come with a price tag and/or a sometimes steep learning curve. There are some that are easy to use but expensive (Things), or are free but ask you to jump through some hoops to understand them (Remember the Milk). This can be frustrating when all your looking for is a simple way to keep track of all your to-do’s and having easy access to your list when needed.

Teux Deux is a fun, simple browser-based to-do app. What we love about it is the simple interface and “designy” look and feel that makes it a snap to use and understand. In their own words, “The idea was to build a bare-bones, but visually compelling and highly useable to-do app.”

Basically, Teux Deux presents you with a five day calendar that allows you to write everything in your to-do list. Need to plan a brainstorm session with your team? Put it in and Teux Deux shows adds it to your list. What’s great is that if something doesn’t get done on the particular day you were hoping to-do it, you can simply drag the task to the next day. Finish your task? Just click on it, take a small victory lap, and smile as the program beautifully crosses out your completed item.

A really cool feature is the “Someday” column. This lets you put all those items that you know have to get done, but you’re not quite sure when or how. We think of it as a great place for the big-picture to-do’s. The way the interface is designed, the “Someday’s” are always visible, ensuring they don’t fall out of sight and out of mind. Of course, if you never cross off any of your “Somedays” or move them into your actual daily to-do’s, then the list can get VERY long.

According to their site, an iPhone app is on the way which, for those of us with iPhones, is a welcome addition.

The app is still in its infancy stages, and far from perfect. There are no group capabilities just yet, which means you can’t have a collective “To-Do” which would be very helpful for a team looking to stay focused on the day’s, weeks, and big picture goals. Still, for anyone who needs a bare-bones, well-designed, and simple to-do list app with almost zero learning curve, you could do much worse than adding TeuxDeux to your to-do list of productivity enhancers.

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Since so much of what we do in Internet Marketing revolves around email marketing, we wanted to start out by making a special mention of the email marketing system we use for our own newsletters and for many of the clients that we manage. The Emma system is simple, elegant and easy to use and it’s flexible enough that you can set up either simple reusable email templates, or do fully customized HTML email blasts. The company has a focus on marketing done the right way, and done responsibly, which makes us happy. And because they keep a more careful eye on the businesses that they work with than some of the bigger systems out there, there’s a better chance that your email won’t be seen as spam. Fun bonus: they plant 5 trees for every new customer they get!

Some of our favorite features:

• Gloriously simple & easy UI – just revamped and updated recently to make it even simpler.
• Clear, complete reporting
• Easy-to-set-up email triggers, allowing you to integrate your website signups with your email list
• A genuinely cheerful and helpful customer service staff

So check them out, if you’re wondering how you’re going to get started with email marketing for your company. And if you want help setting up or designing your email newsletters, get in touch with us.

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AJWS-AVODAH Partnership book club

First, offline in New York, Gabriel will be facilitating a discussion about Clay Shirky’s Here Comes Everybody: The Power of Organizing Without Organizations at the AJWS-AVODAH Partnership’s monthly book club “People of the Book.”

We’ll discuss Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky. Amazon.com calls it: “A revelatory examination of how the wildfire-like spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill.”

The discussion will be facilitated by Gabriel Blau, Internet Marketing Strategist and Co-Founder of VisibleU.

Tuesday, January 19 at 6:00 p.m. at the AJWS office. RSVP now to slipkin@ajws.org!

Marketing Tactics that Get Results Webinar

Second, online, Gabriel will be on a panel run by Verio, one of the world’s largest and most respected hosting providers.

Begin 2010 with a BANG! Marketing is a powerful tool for you to generate opportunities, nurture leads, strengthen customer relationships, and increase sales. Join this webinar to obtain new ideas on marketing tractics that get results. You’ll learn first hand from viaVerio Partners what marketing tactics they use to obtain new customers and increase revenue from existing customers. This panel discussion is all about Marketing Best Practices.

Verio Inc. has teamed up with three of their partners, VisibleU, thunder::tech, and Riser Media, to bring you this exciting webcast on “Marketing Tactics that Gets Results” which will take place on Thursday, January 28th at 2:00 pm EST.

Join us to learn what marketing initiatives are working:
- Online Marketing
- Relationship Marketing
- Passive Marketing
- SEO
- Social Media
- Email Marketing
- Content Marketing

Click here to register for the webinar: https://www2.gotomeeting.com/register/909047675

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• TED talk: How social media is making history by helping citizens report the real news (presentationzen.com)
• Room for Debate: To Tweet or Not to Tweet (roomfordebate.blogs.nytimes.com)

Related posts:

1. VisibleU Co-founder on WBAI 99.5fm This Friday
2. January Webinar: Planning Online Marketing for Success

Web-marketing: Plan for Success

Join us for a Webinar on January 19

Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/577297161

Join Cathedral Consulting Group’s Managing Director Andrew Burnett and special presenter George Hermann of VisibleU as they present their perspectives on how to most effectively market a small business online in 2010.

With over 30 years experience in technology consulting, George Hermann currently serves as the lead Internet Marketing Strategist and Business Development Director for the Internet marketing firm VisibleU.  VisibleU assists small businesses in understanding and utilizing the resources of the Internet to better market their business, services, and products.  More information about VisibleU can be found at www.visibleu.com.

Title: Web-marketing: Plan for Success
Date: Tuesday, January 19, 2010
Time: 2:15 PM – 3:00 PM EST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista

Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer

Related posts:

1. VisibleU Co-founder on WBAI 99.5fm This Friday
2. Hear Gabriel Blau Twice this Month