Archive for the 'Viral Marketing' Category

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Standing Up For What You Believe In

Published on March 17, 2009 in Viral Marketing and from HTI. 2 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , .

Many Americans were surprised that pastor Rick Warren was going to deliver president Obama’s invocation on Inauguration Day, January 20th, 2009. When Senior Rabbi Sharon Kleinbaum of CBST (Congregation Beth Simchat Torah, New York City’s Synagogue for Gay, Lesbian, Bisexual and Transgender Jews) came to us with the idea of having an alternative invocation video, the only way to get her message out there fast enough was to develop a compelling viral campaign.

Our viral campaign featured Kleinbaum’s video and was very successful over a short period of time; the video was viewed favorably by thousands of people, was featured on various websites, and was watched by many on January 20th at the exact time Warren was delivering his invocation.

Rabbi Sharon Kleinbaum

Rabbi Sharon Kleinbaum

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The Effective Use of Humor in Viral Campaigns

Published on February 18, 2009 in Viral Marketing and from HTI. 1 Comment Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , .

Quickly, say aloud the first viral campaign that comes to your mind when reading this. Go!

Do you have one in mind? If so, which one did you think of and why?

Many successful viral campaigns are able to use effective placement and targeted humor to drive consumers to disseminate their work for them.

One example of an excellent viral campaign is Dos Equis “Most Interesting Man in the World” (MIMW). On April 16, 2007, Dos Equis launched the “Most Interesting Man in the World” campaign to guide “premium beer and spirits drinkers in their quest to live more interesting lives, reinforced by the catchphrase: ‘Stay thirsty my friends.’” The most interesting man, played by Peter Gammons, is a figure that is meant to stand as a humorous reverential icon when consumers think of Dos Equis.

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A Little Holiday Gratitude Can Go a Long Way

Published on December 18, 2008 in BtoB, PR, Uncategorized, Viral Marketing, e-commerce, email, emarketing and from HTI. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , .

UPDATED:  WE thought we should add our own holiday greeting email for you to see:

Internet Marketing Firm Holiday Greeting

Internet marketing at holiday time isn’t just about percentages off and free-shipping coupon codes.

Sometimes (biiiiig emphasis on sometimes), customers are content with a greeting that simply shows a measure of gratitude for their loyalty.

Take a look at our first example below. It’s a newsletter-type e-mail that we sent on behalf of The Coleman Center, a client that offers meeting space within its Manhattan-based meeting and conference center.

colemancenter_thanksgiving

The Coleman Center isn’t a client for which we send e-mail discounts on their services. Their business just doesn’t lend itself to that kind of marketing. But, because its guests extend a generous amount of resources to hold their meetings at the center, we decided that a holiday greeting was in order to show appreciation. With an open rate of 26.8%, this campaign was a success in spreading cheer and well wishes while helping keep the center on the minds of its constituents.

The second holiday message we sent was for a new client called Air Charter Services. ACS approached us with a general idea for a humorous greeting. After our illustrator created the art, we wrote several funny tag lines, ultimately settling on the copy below.

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Is Inbound Marketing the Dawn of a New Era?

Published on December 15, 2008 in Search Engine Marketing, Search Engine Optimization (SEO), Viral Marketing, emarketing, from HTI, social marketing and social media. 0 Comments Tags: , , , , , , , , , , , , , , , , , , .

inboundmarketingvenInternet marketing company Hubspot published a blog post recently on inbound marketing – that is, marketing focused on being found by customers – and how, because of the global economic crisis, it’s starting to replace outbound (or traditional) marketing, which helps companies find customers.

In fact, the folks at Hubspot have so much confidence in their position that they’re calling this shift “a new era of marketing on the web.” Snazzy.

And even though we’re still holding a grudge against Hubspot for recently doubling its monthly fees, we tend to agree that these tight financial times are causing marketers to turn to thriftier means of bringing in new business.

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Whitepaper on E-mail Marketing for SMBs Now Available

Published on December 8, 2008 in From Visible Shops, Viral Marketing, email, emarketing and from HTI. 3 Comments Tags: , , , , , , , , , , , , , , , , .

whitepapercover_imgIt’s no surprise that more and more companies are turning to the Internet to get the word out about their services.

Tough economic times have taken its toll on small- and medium-sized businesses, forcing them to make more informed, cost-effective decisions regarding their marketing efforts.

Kelsey Group, a Princeton, N.J., local search and directory research firm, estimates that the percentage of small and midsize home- and trade-services businesses with Web sites will increase to 60% by 2010, up from just 33% today.

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