Archive for the 'Viral Marketing' Category

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MarketingCharts Help with Internet Research

Published on October 12, 2009 in Resources, Statistics, Viral Marketing, emarketing, from HTI and site of the day. 0 Comments Tags: campaign, chart, charts, data, data and statistics, emarketer, hitwise, internet marketing, marketing charts, marketingcharts.com, marketingprofs, Statistics, top 10 websites, top ten web sites, where to get up-to-the-minute internet statistics.

hitwise-2009-september-print-media-websites If you’re a regular reader of this blog, you know that we use a lot of statistics and facts to present compelling cases for all manner of arguments regarding Internet marketing.

Of course, we don’t make that data up. No, we use sources such as eMarketer, MarketingProfs and other research entities that compile information that allow us to draw conclusions and provide our two cents on various topics on advertising and marketing across channels but especially online.

Unless you’re a subscriber to these services, however, you may not have access to all the information they hold. Information that can help you when planning your own marketing campaigns or campaigns for clients.

A great resource that we’ve found – which is available to everyone – is MarketingCharts, charts and data for marketers in Web and Excel formats.

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Online Media Statistics from The Economist – “Shift Happens”

Published on September 28, 2009 in Statistics, Viral Marketing, from HTI, social marketing and social media. 0 Comments Tags: convergence, did you know, online media and internet statistics fall 2009, shift happens, Statistics, technology stats, the changing media lanscape, the economist, video, videoo, where is online media headed, xplane, youtube, Youtube.com.

Last month we posted a video with all kinds of statistics about online media and the Internet.

There was a minor debate over the validity of the statistics, because the video was produced as a marketing piece by an author who’s selling a book on the same subject.

This video from The Economist, however – from its periodic series “Did you know?” – shouldn’t leave much room for argument. The Economist is nothing if not reputable – and this video contains up-to-the-minute info on where we’re headed in this digital revolution. Truly exciting stuff!

Watch the video after the jump.

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The Good & Bad of the 'Twitter Effect'

Published on August 3, 2009 in In The News, Viral Marketing, from HTI, social marketing and social media. 0 Comments Tags: ashton beats cnn in twitter war, ashton kutcher, ashton kutcher reaches 1 million twitter followers, battle, blogger, blogging, bruno, bruno meets early demise because of twitter, celebrity endorsements of twitter, cnn, cnn.com, comic-con, community, district 9, entertainment weekly, how web sensations are born, is tweeting for the birds, jordin sparks, microblogging, peter jackson, sasha baron cohen, SEM, Small Business, social media, social media marketing, the power of twitter, the twitter effect, tweeting, tweets for treats, twitter, twitter in business, twitter success stories, using social media marketing for small businesses, using twitter to build your business, video, what can twitter do, winner.

Way back in April, we published a post titled “Is Tweeting for the Birds?” That was when Twitter was just becoming the phenomenon it is now – thanks to lots of press from celebrity endorsers.

Our open-ended question to you then – despite the star-studded brouhaha over the brand – was if you thought Twitter would become a relevant and reliable tool for marketing businesses on the Internet.

It seems – and our apologies to the naysayers – that the answer is yes.

Several months have passed since Ashton Kutcher and CNN famously duked it out for the most Twitter followers (Ashton won) – and the celebrity endorsements have consistently subsided (and, in fact, some of those same celebrities who sang Twitter’s praises have threatened to turn on the microblogging service if it went through with a rumored Twitter-based TV program).

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Coffee Break: Online PR, Twitter, and the New York Times

Published on July 6, 2009 in In The News, PR, Viral Marketing, from HTI, social marketing and social media. 0 Comments Tags: apps, articles on internet marketing, click-through activism, facebook, font, Good Articles, internet business, internet marketing, internet marketing news, iphone, ipod, New York Times, nytimes, nytimes.com, Online Activism, online marketing, online pr, social media, social networking, social networking news, technology news, twitter, updates, Washington Post.

I’m starting an experiment here, so let me know what you think.

Each morning I read the New York Times and other news sources (the ones that have apps that download the articles to my phone for offline viewing) on my iPhone on the way to work (on the subway – not while driving!). I often read articles very relevant to Internet marketing; these are the articles that get me psyched for the day, excited about Internet marketing and the work we do for our clients. So, I thoght to myself, why not share? These aren’t necessarily the latest in news about online marketing, but NYTimes and other news media do a good job of discussing the tools, people, and phenomena of the Internet and Internet business. It’s a welcome change from the blog posts and tweets that focus on this issue or that feature.

As always, this post like the rest of our blog, is geared to people who use Internet marketing for their business but aren’t necessarily IM geeks – like us.

Below are my links for today. Grab a cup of coffee, and happy reading! Don’t forget to let me know what you think!

-Gabriel
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Study Shows Demographic Differences in Internet Marketing Priorities

Published on June 17, 2009 in Networking, Search Engine Optimization (SEO), Uncategorized, Viral Marketing, emarketing, from HTI and social media. 1 Comment Tags: carlos redlich, copywriting, data, e-book on internet marketing, graph, hypnotic copywriting, internet marketing, internet marketing statistics, linkedin, marketing strategies, Networking, organic SEO results, poll, poll on internet marketing, polls, results, results from internet marketing poll, sales letter techniques, SEO, stats, what are you biggest questions on internet marketing, what do people want to know about most in internet marketing.

A recent poll on LinkedIn, published by freelance marketing advisor Carlos Redlich, revealed some rather interesting results.

In an attempt to narrow the focus of an e-book he’s preparing, Redlich asked members of the professional networking site to answer the question “What Are Your Biggest Questions On Internet Marketing?” They had five categories from which to choose:

-Hypnotic Copywriting
-The All Mighty Salesletter
-Magnetic Marketing Strategies
-Organic SEO For Top Results
-I Want it ALL!

Not surprisingly, of the 182 people who participated in the poll (the number of respondents just before this post was published), 35% said they ‘Want it ALL,’ with another 25% preferring ‘Magnetic Marketing Strategies.’ The other half chose more specific interests as you’ll see on the graph after the jump.

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Archive for the 'Viral Marketing' Category

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MarketingCharts Help with Internet Research

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