Archive for the 'Uncategorized' Category

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Social Network Marketing Is About Brand Building, Not Bringin’ in the Benjamins

Published on September 1, 2009 in Uncategorized and from HTI. 0 Comments Tags: anderson analytics, applications, brand building, branding, direct marketing, e-commerce, emarketer, endless shrimp, facebook, facebook fan pages, following your favorite brands online, improving customer loyalty, lead generation, Networking, red lobster, results, SEM, social media, Social Network Marketing, social networking, social networks, statistics on social networking and businesses, survey, twitter, usage statistics, using social media to build brands, using social network marketing to build brand loyalty, video.

“What can social network marketing do for me?”

We get asked that question a lot.

In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies.

A few years ago there were few answers to these questions. The buzz was there – that social networking was the be-all-end-all to every industry – but no one had solid results on how social network marketing helped or hurt a company’s bottom line.

Today the story is very different. As more and more businesses add social media to their marketing programs, the more available real results have become. Perhaps not in terms of actual financial figures, but rest assured that social network marketing is working in other ways to help companies keep a hold on their customers.

A new survey from Anderson Analytics, disseminated by eMarketer, reports that social networks are being used by companies for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.

And now for the best news you’ve heard in a while … it’s working!

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How ‘Bout a (Social Media) Revolution?

Published on August 24, 2009 in Uncategorized and from HTI. 3 Comments Tags: facebook, finding your next client using social media, linkedin, SEM, seminars, Small Business, small business social media, social media, social media revolution, socialnomics, Statistics, statistics and facts about social media, twitter, video, visible shops, visible shops seminar, youtube, Youtube.com.

In anticipation of tomorrow’s Visible Shops seminar, “Small Business Social Media: Find Your Next Client” – (which still has room for YOU, by the way) – we thought the following video was appropriate.

It has tons of facts and statistics about social media (that will help you persuade the powers-that-be that this isn’t just a fad), its relevance to today’s society, and how the movement may mean more to the world than the Industrial Revolution did 200 years ago.

And if you’re one of those folks who consider yourself a social media guru – you know all things Facebook, Twitter and LinkedIN – think again. You’ll be surprised at the odd yet intriguing finds this video presents.

Take a look:

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Visible Shops Launches the New and Improved CBST.org

Published on August 18, 2009 in Uncategorized and from HTI. 0 Comments Tags: cbst.org, community, congregation beth simchat torah, Design, gay jewish congregation, gay jewish website, hebrew and yiddish glossary dictionary, internet marketing case study, largest lgbt synagogue in the world, lgbt jews, new and improved, podcasts of sermons, updates, visible shops.

After months of research and development, Visible Shops is proud to announce the launch of the new CBST.org, the online home of Congregation Beth Simchat Torah, the world’s largest LGBT synagogue.

Unlike most churches and synagogues, the CBST membership is spread far beyond local reach, as members seek both to support CBST and its mission, and view it as a spiritual home away from home. As CBST has grown – and because of its status as both a synagogue and an LGBT organization – launching a new version of CBST.org was key to the organization’s growth and continued outreach to the community it serves.

CBST’s new site took a year of planning, preparation and building – and it completely replaced the old, outdated site. The purpose of the new CBST.org is to extend the organization’s reach to members and supporters beyond its tangible walls, in hopes of providing even more gay and lesbian Jews the solace they seek through spirituality.

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Inc. Magazine Gives Hunch.com a Helping Hand

Published on August 17, 2009 in Uncategorized and from HTI. 0 Comments Tags: advertizing agency, agency, bramble berry, cal mcallister, campaign, caterina fake, community, developing partnerships online, entreprenuers, facebook, flickr, founder of flickr, gay gaddis, genevieve thiers, how to, hunch, hunch.com, ideas for entreprenuers, ideas to promote a company on the internet, inc. magazine, marketing firm specializing in digital campaigns, marketing ideas for a new company, online community, online marketing strategy, popcap games, sittercity.com, social integration, social media marketing, social networks, T3, twitter, using celebrities in a marketing campaign, video, wexley school for girls.

Indecisive?

Hunch.com hopes you are – because it’s relying on your questions to build a community of answer-seeking users.

Inc. magazine recently profiled the company in its latest issue – and asked other business owners how Hunch can get the word out about its service. The company has benefited from steady positive buzz, but it hasn’t yet launched a formal marketing campaign. No sweat. Five entreprenuers offer different suggestions on how to put Hunch on the top of the heap.

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