You can add another new social networking application to your growing list with Aardvark, which helps you discover the perfect person in your network to answer any question in minutes.
According to the site, founded by former Google employees, “When you want trusted information — product recommendations, travel suggestions, local tips, or career advice — a real conversation with a friend (or friend-of-friend) can be much more helpful than searching the web.
“Aardvark is easy: just send Aardvark a question in plain English, like you do when talking to a friend. Aardvark figures out who might be able to answer, and asks on your behalf — Aardvark is the hub.” But until recently, Aardvark was a below-the-radar search service that gave its beta users just one invitation per month. Ready to emerge from is secretive shroud, however, the service is now giving users an unlimited amount of invites.
Continue reading ‘Find an Expert in Your Network with Aardvark’
Published on
November 23, 2009 in
Uncategorized and from HTI.
Tags: angel investors, api, applicatio programming interface, foursquare, jack dorsey, location-based social networking, loopt, mashable, pete cashmore, similarities between twitter and foursquare, SXSW, the next twitter, union square ventures, what makes foursquare special.
According to Pete Cashmore, founder and CEO of tech blog “Mashable” and a frequent contributor to CNN.com, Foursquare – an up-and-coming social-media service – is poised to make its grand debut next year.
Whereas Twitter dominated the tech headlines in 2009 – a rise to prominence that we’ve document here, here and here – Cashmore presents the case that Foursquare is making all the right moves to make itself a mainstream hit.
The first – and perhaps most important thing it has on its side – is that it has many Twitter connections that are sure to help it gain a foothold across the social media landscape. Cashmore writes:
Continue reading ‘Social-Media Service ‘Foursquare’ Expected to Break Out in 2010′
Published on
September 21, 2009 in
Uncategorized and from HTI.
Tags: 2010, 2011, 2012, Ad Spending, advertising spending forecast, chart, conference, conference board survey, consumer internet barometer, data, data on online ad spending, decline in overall ad spending, emarketer, how much spending on online advertising, hulu, jack myers media business report, los angeles times, online advertising, results, Statistics, survey, u.s. ad spending resutls, u.s. advertising spending share, u.s. households viewing tv programs online, viewers.
The Los Angeles Times reported recently on the results of a survey conducted by the nonprofit Conference Board that says Americans are tuning in to their favorite shows on the Internet at a higher rate than ever before.
The quarterly Consumer Internet Barometer showed that nearly 25% of households in the United States now view TV programs online – up a staggering 20% over last year.
Most online viewers, or 43%, are watching new shows, while 35% are catching the sitcoms, comedies and dramas they missed on traditional TV. Less than 20% viewed reality programs, and another 18% got their adrenaline fix via sports programs online.
These statistics are congruent with data released by the Jack Myers Media Business Report, courtesy of eMarketer, that suggests that online ad spending will surpass print ad spending in 2012 to claim 13.6% of the total U.S. ad-spending pie.
Still, there’s a long way to go to regain traction. Overall U.S. ad spending is expected to drop 13.3% this year.
Find the full chart after the jump.
Continue reading ‘Survey Says More People Watching TV Online Than Ever Before’
Published on
September 14, 2009 in
Uncategorized and from HTI.
Tags: email marketing campaign metrics, emarketer, Gmail, gmail has the most unique visitors, gmail users read more marketing emails, google, hotmail, mailchimp, most popular email service, spam, statics on email, study shows open rates higher among gmail users, the fastest growing email property, top 10 email properties among us internet users, what email service is used the most, what's the most popular email service, who is most engaged with email, Windows, windows live, yahoo.
According to MailChimp, a fast-growing e-mail distribution service, Gmail users were most likely to open and click on marketing e-mails.
In a recent study, which eMarketer neatly compiled below, open rates varied among users of the top e-mail services, from a low of just over 20% for e-mails sent to AOL users to a high over nearly 31% among Gmail users. The click rate on e-mails sent to Gmail accounts was more than 7.4%, compared with rates between 4% and 5% for Yahoo!, AOL and Hotmail users.
Continue reading ‘Gmail Users Read More Marketing E-mails’
It’s not your imagination, there IS something different about Google.com!
It actually took me two days to notice that the face of Google Search was different; I blame that on my browser’s super-convenient Google search bar, personally. In any case, it’s a subtle shift, but one that draws the eye. The buttons, the search box, and the suggestions text are all bigger, supposedly to make Googling even easier than before. And what does Google have to say about the change?
Google has always been first and foremost about search, and we’re committed to building and powering the best search on the web — now available through a supersized search box.
Read more at the official google blog.
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