Archive for the 'social media' Category

Hear Gabriel Blau Twice this Month

Published on January 19, 2010 in Events and Webinars, emarketing and social media. 0 Comments Tags: , , , , , , .

In addition to George Hermann’s webinar with Cathedral Consulting this month, VIsibleU Co-founder and Internet Marketing Strategist Gabriel Blau will be speaking at two events this month.

AJWS-AVODAH Partnership book club

First, offline in New York, Gabriel will be facilitating a discussion about Clay Shirky’s Here Comes Everybody: The Power of Organizing Without Organizations at the AJWS-AVODAH Partnership’s monthly book club “People of the Book.”

We’ll discuss Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky. Amazon.com calls it: “A revelatory examination of how the wildfire-like spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill.”

The discussion will be facilitated by Gabriel Blau, Internet Marketing Strategist and Co-Founder of VisibleU.

Tuesday, January 19 at 6:00 p.m. at the AJWS office. RSVP now to slipkin@ajws.org!

Marketing Tactics that Get Results Webinar

Second, online, Gabriel will be on a panel run by Verio, one of the world’s largest and most respected hosting providers.

Begin 2010 with a BANG! Marketing is a powerful tool for you to generate opportunities, nurture leads, strengthen customer relationships, and increase sales. Join this webinar to obtain new ideas on marketing tractics that get results. You’ll learn first hand from viaVerio Partners what marketing tactics they use to obtain new customers and increase revenue from existing customers. This panel discussion is all about Marketing Best Practices.

Verio Inc. has teamed up with three of their partners, VisibleU, thunder::tech, and Riser Media, to bring you this exciting webcast on “Marketing Tactics that Gets Results” which will take place on Thursday, January 28th at 2:00 pm EST.

Join us to learn what marketing initiatives are working:
- Online Marketing
- Relationship Marketing
- Passive Marketing
- SEO
- Social Media
- Email Marketing
- Content Marketing

Click here to register for the webinar: https://www2.gotomeeting.com/register/909047675

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Marketing a Small Business on a Tight Budget

Published on December 23, 2009 in email, emarketing, social marketing and social media. 0 Comments Tags: , , , , , , , , , , , , , , .

It’s been a rough year for everyone in this economy, but business must go on. For people with a small business, that may mean finding a way to reach new customers, with a minimal marketing investment.

So if you find yourself looking for way to grow your customer base on a tight budget, don’t despair – you’ve got options.

You may feel that the big turnkey marketing options aren’t on the table. You can’t afford to advertise, at least not in the places or amounts that will make a difference – avenues like PPC may bring you results if you can afford to invest significantly ( alot depends on your industry), and print and other media can have an intimidating price tag for a business trying to save money.

blobPeopleSo where does that leave you? Well, these days, the name of the game for many people is Making Personal Connections. The idea is, you may not be able to get your message out to every person on the planet all at once, but if you can reach a small group, and make them really feel connected to you and your business, then they may help you spread your customer base for you. You may not bring in the massive numbers of a big-budget campaign, but the people you do reach may be much more likely to become your customers. Continue reading ‘Marketing a Small Business on a Tight Budget’

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How Web 2.0 Technologies Took Over the 2000s

Published on December 14, 2009 in BtoB, Viral Marketing, email, social marketing and social media. 0 Comments

6a00d8346082fd69e200e5549177268834-800wiAnother year is quickly coming to a close.

But it’s not just any year to which we’re saying so long. It’s the last year in a tumultuous decade that defined (and in some cases) redefined how we’ll do business into the foreseeable future.

eMarketer released a study recently, based on the results of McKinsey Quarterly’s “Global Survey,” on measuring the business effects of Web 2.0. What they found just about sums up the past 10 years of technological advances in business best practices, considering that much of what’s on this list didn’t exist when the ball dropped on the very last second of 1999 – several technologies were a boon for relationships among employees as well as with customers and external partners.

Take a look at the results after the jump.

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Find an Expert in Your Network with Aardvark

Published on December 7, 2009 in Uncategorized and social media. 2 Comments

AardvarkYou can add another new social networking application to your growing list with Aardvark, which helps you discover the perfect person in your network to answer any question in minutes.

According to the site, founded by former Google employees, “When you want trusted information — product recommendations, travel suggestions, local tips, or career advice — a real conversation with a friend (or friend-of-friend) can be much more helpful than searching the web.

“Aardvark is easy: just send Aardvark a question in plain English, like you do when talking to a friend. Aardvark figures out who might be able to answer, and asks on your behalf — Aardvark is the hub.” But until recently, Aardvark was a below-the-radar search service that gave its beta users just one invitation per month. Ready to emerge from is secretive shroud, however, the service is now giving users an unlimited amount of invites.

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Using LinkedIn to Build Your Small Business

Published on November 16, 2009 in BtoB, Networking, e-commerce, emarketing, social marketing and social media. 0 Comments

imagesOver at “The Internet Strategist,” one of Inc. magazine’s featured blogs, writer Maisha Walker has been hard at work on a series of posts dedicated to helping small businesses use LinkedIn as a sales tool.

Everyone has their own way of using the site to his or her advantage, but Walker’s list of power tools is great for anyone using LinkedIn to cultivate new business, network or keep up with existing contacts – and the competition.

Take a look at this comprehensive rundown of what you may or may not be doing to make the most of your presence on the professional networking scene.

Once you’ve studied it – and thought of ways to integrate the techniques into your own marketing strategy – feel free to read some of the LinkedIn success stories Walker has uncovered.

Just think … with the proper attention to detail, someday soon a similar story could be yours!

Continue reading ‘Using LinkedIn to Build Your Small Business’