Archive for the 'Search Engine Optimization (SEO)' Category

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Is Outbound Marketing About to Bottom Out?

Published on December 22, 2008 in Search Engine Marketing, Search Engine Optimization (SEO), emarketing, from HTI, social marketing and social media. 0 Comments Tags: Ad Spending, decline in ad spending, emarketer, future of inbound marketing, how are marketers affected by recession, how is advertising changing, how is financial crisis affecting businesses, hubspot, inbound marketing, internet marketing, mobile social networking, new era of marketing on the web, new era of web marketing, outbound marketing, recession, shift to inbound marketing, social marketing, social media marketing, stats on ad spending, traditional advertising decline, us advertising spending growth.

Last week we published a post on the bright future of inbound marketing, and we promised to bring you figures to back up the claim that this method of marketing signifies “a new era of marketing on the web,” according to Internet marketing company Hubspot.

If the predictions below, provided by eMarketer, on traditional ad spending declines are any indication – even despite the occasional wide margins between sources – outbound (or traditional) marketing may be a thing of the past faster than expected.

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Is Inbound Marketing the Dawn of a New Era?

Published on December 15, 2008 in Search Engine Marketing, Search Engine Optimization (SEO), Viral Marketing, emarketing, from HTI, social marketing and social media. 0 Comments Tags: campaign, cultivating customers, DMA, emarketer, how will the recession change internet marketing, hubspot, inbound marketing, internet marketing, marketing in 2009, marketing trends, new era of marketing on the web, outbound marketing, recession, search-engine society, SEO, social media, the future of marketing, what will happen to traditional marketing, why inbound marketing makes sense.

Internet marketing company Hubspot published a blog post recently on inbound marketing – that is, marketing focused on being found by customers – and how, because of the global economic crisis, it’s starting to replace outbound (or traditional) marketing, which helps companies find customers.

In fact, the folks at Hubspot have so much confidence in their position that they’re calling this shift “a new era of marketing on the web.” Snazzy.

And even though we’re still holding a grudge against Hubspot for recently doubling its monthly fees, we tend to agree that these tight financial times are causing marketers to turn to thriftier means of bringing in new business.

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Think You Can Pull a Fast One on Google?

Published on October 9, 2008 in BtoB, Search Engine Marketing, Search Engine Optimization (SEO), Viral Marketing, emarketing and from HTI. 0 Comments Tags: automated content generation, cloaking, content duplication, creating a group of dummy sites, Dharmesh Shah, doorway pages, gateway pages, google, hidden text, inbound links, keyword stuffing, keywords, link farms, linking, loading a Web page, marketingprofs, optimizing a Web site, search engine, search engine optimization, search engine spiders, search rankins, SEO, SEO techniques, trigger search engine spiders to index more pages.

Think again.

Google founders Larry and Sergey (we’re not really on a first-name basis with these guys, but we’d like to be) are always a step ahead. At least that’s what Dharmesh Shah argues in an article on search engine optimization at MarketingProfs.com.

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Announcing the Launch of RJWestmore.com!

Published on September 23, 2008 in BtoB, Design, From Visible Shops, Search Engine Marketing, Search Engine Optimization (SEO), Visible Shops Updates, emarketing and from HTI. 0 Comments Tags: announcements, case study, Design, flash video demo, keywords, launch of a new site, marketing strategies, online marketing case study, online pr, optimize Web visitor's experience, rjw, rjwestmore, rjwestmore.com, Search Engine Optimization (SEO), SEO, training, video, visible shops, Web site revamp, website development.

Visible Shops is excited to announce the launch of a new site for our client RJWestmore Corporation!

We’ve created and managed RJW’s online product, an e-learning solution for office building managers and owners who are required by law to provide emergency preparedness training to occupants.

Earlier this year, we decided to revamp the marketing site to better highlight the unique features and benefits of this online system. Before we went to work, we brainstormed as a team and reviewed our past work with RJW…

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Can’t Run With the Big Blogs? That’s OK – There’s Still Room on the Porch

Published on September 15, 2008 in PR, Search Engine Marketing, Search Engine Optimization (SEO) and from HTI. 1 Comment Tags: addthis, applications, arvil lavigne, ashton kutcher, blahgirl, blahgirls.com, blogger, blogging, blogophiles, Blogs, content-versus-demographic, Design, digg, graph, headlines, how to, improving volume and quality of web traffic, increasing blog traffic, javascript, keywords, Networking, new kids on the block, nkotb, readers, results, search engine, search engine optimization, search results for targeted keywords, SEM, SEO, social-bookmarking sites, strategy, stumbleupon, updates, USA, web marketing strategy, yahoo, yahoo buzz.

Directing traffic to your blog is like trying to unload tix to an Avril Lavigne concert when the New Kids are performing next door. It’s a formidable task – but it can be done.

Considering, though, that 175,000 new blogs a day are added to the estimated 213 million (and counting) existing English-language blogs already floating around the ’sphere, how do you make your property valuable enough to pique interest and gain a following? Here, a few tips on how to get the most out of your slice of cyber space while retaining more dignity than an angst-rattled pop star.

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