We’re a couple of weeks into the new year already, but I trust nobody will complain if I take a moment (now that I have one) to do a quick roundup of some of the holiday e-cards we worked on over the recent festive season.
Our approach this year was to create unique and funny cards that people enjoy getting and would remember seeing. Our e-cards generally get about the same open rates as other emails we do for the same company, but they consistently got higher forward rates. For some background on what we’ve done in the past, check out last year’s post on the subject.
Pretty pictures after the cut…
Ever wonder what happens to your photos after you upload them to your computer? Trust us, it’s a little less “Matrix” than you think.
Your photos don’t actually float around in cyberspace as commonly thought. They’re stored in a central database in a warehouse (or “server farm”) so you can access them anytime you want via your favorite photo-sharing site like Flickr, Picasa or Facebook.
A recent video from CNN – which is available after the jump – explains cloud computing in layman’s terms. With illustrations of a dog named Frank. Honestly, we couldn’t break it down any easier than these tech gurus. The video details just how and why your photos are kept safe so your memories can last a lifetime – even if your own computer (where most of your photos are stored these days) doesn’t.
Take a look.
Continue reading ‘CNN Explains ‘Cloud Computing’’
We’re getting ready to close up shop for the holiday weekend and thought we’d leave you with a thought about the holiday and your business. Everything you do to grow your company depends on your ability to drive things forward. And in order to do that, and do it well, you have to feel good. At least that’s what we think.
So take this long weekend and use it as a chance to really relax. However this past year turned out for your business, this is one weekend where almost everyone is putting a hold on business. Relax, rejuvenate, and use the next week to get excited for a great 2010! (There has been an uptick in clients and blog readers as people are looking to make 2010 a great year – so feel free to talk to us about your 2010 marketing plan or become a member at VisibleU)
And if you need a bit of extra cheer, don’t forget to download our holiday wallpaper. It really is happiness in a screen!
We’ll see you on Monday,
Gabriel and the VisibleU team
Published on
December 23, 2009 in
email, emarketing, from HTI, social marketing and social media.
Tags: blog, campaign, email, marketing, Networking, newsletter, plan, ppc, results, Small Business, social media, social networks, strategy, tight budget, word-of-mouth.
It’s been a rough year for everyone in this economy, but business must go on. For people with a small business, that may mean finding a way to reach new customers, with a minimal marketing investment.
So if you find yourself looking for way to grow your customer base on a tight budget, don’t despair – you’ve got options.
You may feel that the big turnkey marketing options aren’t on the table. You can’t afford to advertise, at least not in the places or amounts that will make a difference – avenues like PPC may bring you results if you can afford to invest significantly ( alot depends on your industry), and print and other media can have an intimidating price tag for a business trying to save money.
So where does that leave you? Well, these days, the name of the game for many people is Making Personal Connections. The idea is, you may not be able to get your message out to every person on the planet all at once, but if you can reach a small group, and make them really feel connected to you and your business, then they may help you spread your customer base for you. You may not bring in the massive numbers of a big-budget campaign, but the people you do reach may be much more likely to become your customers. Continue reading ‘Marketing a Small Business on a Tight Budget’
Published on
December 22, 2009 in
Uncategorized and from HTI.
Tags: accessibility, data, Design, internet marketing, marketing, mobile devices, twitter, viewers, web design, web marketing, web standards.
This has been all over Twitter lately – if you haven’t already seen it: http://www.thereisnopagefold.com/
People seem to be passing this around, along with comments along the lines of “amen!” and “send someone to this the next time they make a know-it-all-comment about putting something above the fold on your site design!” As someone who talks about designing around the fold a fair deal, I had kind of a squinty-eyed suspicious sort of reaction to these comments, but I also started thinking about it.
Continue reading ‘Is there really no page fold?’
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