Strategic Internet Marketing for Small Businesses
Take a look! We just published a video and white paper with ten things you should focus on for your 2010 online marketing. This list will give you some marketing issues to consider, and will be a good starting point for planning your web site marketing.
You’re going to love it – so check it out and spread the word!
In addition to George Hermann’s webinar with Cathedral Consulting this month, VIsibleU Co-founder and Internet Marketing Strategist Gabriel Blau will be speaking at two events this month.
First, offline in New York, Gabriel will be facilitating a discussion about Clay Shirky’s Here Comes Everybody: The Power of Organizing Without Organizations at the AJWS-AVODAH Partnership’s monthly book club “People of the Book.”
We’ll discuss Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky. Amazon.com calls it: “A revelatory examination of how the wildfire-like spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill.”
The discussion will be facilitated by Gabriel Blau, Internet Marketing Strategist and Co-Founder of VisibleU.
Tuesday, January 19 at 6:00 p.m. at the AJWS office. RSVP now to slipkin@ajws.org!
Second, online, Gabriel will be on a panel run by Verio, one of the world’s largest and most respected hosting providers.
Begin 2010 with a BANG! Marketing is a powerful tool for you to generate opportunities, nurture leads, strengthen customer relationships, and increase sales. Join this webinar to obtain new ideas on marketing tractics that get results. You’ll learn first hand from viaVerio Partners what marketing tactics they use to obtain new customers and increase revenue from existing customers. This panel discussion is all about Marketing Best Practices.
Verio Inc. has teamed up with three of their partners, VisibleU, thunder::tech, and Riser Media, to bring you this exciting webcast on “Marketing Tactics that Gets Results” which will take place on Thursday, January 28th at 2:00 pm EST.
Join us to learn what marketing initiatives are working:
- Online Marketing
- Relationship Marketing
- Passive Marketing
- SEO
- Social Media
- Email Marketing
- Content MarketingClick here to register for the webinar: https://www2.gotomeeting.com/register/909047675
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We’re a couple of weeks into the new year already, but I trust nobody will complain if I take a moment (now that I have one) to do a quick roundup of some of the holiday e-cards we worked on over the recent festive season.
Our approach this year was to create unique and funny cards that people enjoy getting and would remember seeing. Our e-cards generally get about the same open rates as other emails we do for the same company, but they consistently got higher forward rates. For some background on what we’ve done in the past, check out last year’s post on the subject.
Pretty pictures after the cut…
It’s been a rough year for everyone in this economy, but business must go on. For people with a small business, that may mean finding a way to reach new customers, with a minimal marketing investment.
So if you find yourself looking for way to grow your customer base on a tight budget, don’t despair – you’ve got options.
You may feel that the big turnkey marketing options aren’t on the table. You can’t afford to advertise, at least not in the places or amounts that will make a difference – avenues like PPC may bring you results if you can afford to invest significantly ( alot depends on your industry), and print and other media can have an intimidating price tag for a business trying to save money.
So where does that leave you? Well, these days, the name of the game for many people is Making Personal Connections. The idea is, you may not be able to get your message out to every person on the planet all at once, but if you can reach a small group, and make them really feel connected to you and your business, then they may help you spread your customer base for you. You may not bring in the massive numbers of a big-budget campaign, but the people you do reach may be much more likely to become your customers. Continue reading ‘Marketing a Small Business on a Tight Budget’
Over at “The Internet Strategist,” one of Inc. magazine’s featured blogs, writer Maisha Walker has been hard at work on a series of posts dedicated to helping small businesses use LinkedIn as a sales tool.
Everyone has their own way of using the site to his or her advantage, but Walker’s list of power tools is great for anyone using LinkedIn to cultivate new business, network or keep up with existing contacts – and the competition.
Take a look at this comprehensive rundown of what you may or may not be doing to make the most of your presence on the professional networking scene.
Once you’ve studied it – and thought of ways to integrate the techniques into your own marketing strategy – feel free to read some of the LinkedIn success stories Walker has uncovered.
Just think … with the proper attention to detail, someday soon a similar story could be yours!
Continue reading ‘Using LinkedIn to Build Your Small Business’
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