Archive for the 'email' Category

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Welcome To An Award-Winning Viral Campaign!

Published on March 17, 2009 in Viral Marketing, email, from HTI and site of the day. 2 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , , , .

There have been many famous primates in entertainment over the years: Mighty Joe Young, King Kong, and George W. Bush. Curious George also enjoyed a number of years in the limelight and made a recent 2006 appearance  starring in his very own film… but all of these primates have been outshone. Welcome to the age of the Careerbuilder monkey.

In 2006, Careerbuilder created an award-winning viral email campaign called Monk-e-Mail by using its popular “monkey” TV creative and adapting it for online use. By using compelling creative and spending zero media dollars , Careerbuilder was able to craft an incredibly successful viral email campaign. To this day, Careerbuilder’s viral campaign is still running strong and has been sent from user-to-user and parodied countless times. Your business can learn from Careerbuilder when putting together its own viral campaign.

Careerbuilder’s Viral Monk-e-Mail Campaign Background

The Monk-e-Mail Creative:
Careerbuilder’s viral campaign creative featured a landing page to attract customers using its established “Working With Monkeys” creative. The page directed you to create a custom accessorized monkey (wigs included!), record a message, and send it to your friends, family, or coworkers for their amusement.

Career Builder's Monk-E-Mail Site

Career Builder's Monk-e-Mail Site

The Monk-e-Mail Media:
With a media budget of $0  dollars, the only way to hear about Monk-e-Mail was to receive an email from a friend, hear about it via word-of-mouth, find it through Careerbuilder’s website, or read about it in the press.

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Poll: Best Week for E-Commerce Holiday Sales

Published on December 19, 2008 in BtoB, e-commerce, email, emarketing and from HTI. 2 Comments Tags: , , , , , , , , .

pollbadgeWe’ve written a lot about holiday marketing lately, and we figured it’s time to find out how other online marketers are faring in the face of the financial crunch.

As we previously reported, Cyber Monday made gains this year, but according to industry analysts the highest sales of the season may not have come until earlier this week. Still, while conjecture and hypothesis is valuable, we’d like to get real results from real marketers .

Did you launch an e-campaign to boost holidays sales? Did you see more traffic on Cyber Monday versus Dec. 15 or later? Or maybe the week of Dec. 8 fared more favorable for you. Take our poll and let us know which week received the highest response rates for your campaigns.

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A Little Holiday Gratitude Can Go a Long Way

Published on December 18, 2008 in BtoB, PR, Uncategorized, Viral Marketing, e-commerce, email, emarketing and from HTI. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , .

UPDATED:  WE thought we should add our own holiday greeting email for you to see:

Internet Marketing Firm Holiday Greeting

Internet marketing at holiday time isn’t just about percentages off and free-shipping coupon codes.

Sometimes (biiiiig emphasis on sometimes), customers are content with a greeting that simply shows a measure of gratitude for their loyalty.

Take a look at our first example below. It’s a newsletter-type e-mail that we sent on behalf of The Coleman Center, a client that offers meeting space within its Manhattan-based meeting and conference center.

colemancenter_thanksgiving

The Coleman Center isn’t a client for which we send e-mail discounts on their services. Their business just doesn’t lend itself to that kind of marketing. But, because its guests extend a generous amount of resources to hold their meetings at the center, we decided that a holiday greeting was in order to show appreciation. With an open rate of 26.8%, this campaign was a success in spreading cheer and well wishes while helping keep the center on the minds of its constituents.

The second holiday message we sent was for a new client called Air Charter Services. ACS approached us with a general idea for a humorous greeting. After our illustrator created the art, we wrote several funny tag lines, ultimately settling on the copy below.

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Whitepaper on E-mail Marketing for SMBs Now Available

Published on December 8, 2008 in From Visible Shops, Viral Marketing, email, emarketing and from HTI. 3 Comments Tags: , , , , , , , , , , , , , , , , .

whitepapercover_imgIt’s no surprise that more and more companies are turning to the Internet to get the word out about their services.

Tough economic times have taken its toll on small- and medium-sized businesses, forcing them to make more informed, cost-effective decisions regarding their marketing efforts.

Kelsey Group, a Princeton, N.J., local search and directory research firm, estimates that the percentage of small and midsize home- and trade-services businesses with Web sites will increase to 60% by 2010, up from just 33% today.

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