Archive for the 'email' Category

Free Email Marketing Tips and Resources

Published on March 25, 2010 in Resources, email and from HTI. 2 Comments Tags: , , , , , , , , , .

Download Email marketing resourcesAs you probably know, we’re a full service email marketing agency (well, we’re a full service online marketing agency that does a lot more than email), and as such we have had our fair share of email scares, over the years we’ve developed both a methodology for planning highly effective emails and a handy checklist to make sure we don’t forget anything. We are proud to present both to you. For Free!

Before You Hit Send: A Quick Panic-Relieving Checklist for the Smart Email Marketer

So check out this email marketing white paper and checklist (you have to download the PDFs to get all of the info).

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Holiday e-Card Rundown

Published on January 12, 2010 in email, emarketing and from HTI. 0 Comments Tags: , , , , , , .

We’re a couple of weeks into the new year already, but I trust nobody will complain if I take a moment (now that I have one) to do a quick roundup of some of the holiday e-cards we worked on over the recent festive season.

Our approach this year was to create unique and funny cards that people enjoy getting and would remember seeing. Our e-cards generally get about the same open rates as other emails we do for the same company, but they consistently got higher forward rates. For some background on what we’ve done in the past, check out last year’s post on the subject.
Pretty pictures after the cut…

Marketing a Small Business on a Tight Budget

Published on December 23, 2009 in email, emarketing, from HTI, social marketing and social media. 0 Comments Tags: , , , , , , , , , , , , , , .

It’s been a rough year for everyone in this economy, but business must go on. For people with a small business, that may mean finding a way to reach new customers, with a minimal marketing investment.

So if you find yourself looking for way to grow your customer base on a tight budget, don’t despair – you’ve got options.

You may feel that the big turnkey marketing options aren’t on the table. You can’t afford to advertise, at least not in the places or amounts that will make a difference – avenues like PPC may bring you results if you can afford to invest significantly ( alot depends on your industry), and print and other media can have an intimidating price tag for a business trying to save money.

blobPeopleSo where does that leave you? Well, these days, the name of the game for many people is Making Personal Connections. The idea is, you may not be able to get your message out to every person on the planet all at once, but if you can reach a small group, and make them really feel connected to you and your business, then they may help you spread your customer base for you. You may not bring in the massive numbers of a big-budget campaign, but the people you do reach may be much more likely to become your customers. Continue reading ‘Marketing a Small Business on a Tight Budget’

How Web 2.0 Technologies Took Over the 2000s

Published on December 14, 2009 in BtoB, Viral Marketing, email, from HTI, social marketing and social media. 0 Comments

6a00d8346082fd69e200e5549177268834-800wiAnother year is quickly coming to a close.

But it’s not just any year to which we’re saying so long. It’s the last year in a tumultuous decade that defined (and in some cases) redefined how we’ll do business into the foreseeable future.

eMarketer released a study recently, based on the results of McKinsey Quarterly’s “Global Survey,” on measuring the business effects of Web 2.0. What they found just about sums up the past 10 years of technological advances in business best practices, considering that much of what’s on this list didn’t exist when the ball dropped on the very last second of 1999 – several technologies were a boon for relationships among employees as well as with customers and external partners.

Take a look at the results after the jump.

Continue reading ‘How Web 2.0 Technologies Took Over the 2000s’

The Number One Email Inhibitor

Published on July 7, 2009 in Statistics, email, emarketing and from HTI. 0 Comments Tags: , , , , , , , , , , , , , , .

How many unread emails do you have in your in-box and what was your reason for ignoring them? Has your mother been emailing about how you don’t call enough? Are you ignoring online bills? Are you being solicited by men who need you to wire them $100,000 because they have been unjustly exiled from their home country?

Many recipients either unsubscribe or simply stop reading emails from online marketers. Year-after-year, in-box clutter has been the number one reason people resist emails, but this year, things have been turned on their head. A 2008 study from Marketingsherpa’s email summit in Miami has determined that in-box clutter is not the biggest problem – the problem is relevance.

Email Inhibitor

Continue reading ‘The Number One Email Inhibitor’