You do a search on web readability and you will come across Jakob Nielsen, the controversial “usability consultant.” Like that of many “Internet Gurus,” Nielsen’s philosophy for attracting and converting web visitors is simple: have worthwhile content and assume that the web reader is lazy and selfish.
But just one look at his site, and you wonder if anyone would bother navigating through his stuff. His content is noteworthy, as he’s one of the best known authorities on the differences between web and print reading.
The point about Nielsen is not that his site is ugly, but how that affects the readability of his site. Like a lot of online marketers who sell how-to seminars and books, he’s a not a “big picture” kind of guy.
Old Hollywood star Cary Grant said it best: “It takes 500 small details to add up to one favorable impression.” Although content is most important, other factors should be taken into consideration for a worthwhile site: design, layout, and branding.
There is one element in which content and design intersect: font choice.
Continue reading ‘Increase the Readability of Your Web Pages with the Right Font’
Latest Comments