Champagne, Toast and Good Fortune!
And so it was unveiled in the benevolent ribbon of 2009 that our October blog, “Is Your Blog Going for the Gold?” has been named one of the Best Internet Marketing posts of 2008.
To refresh your memory, the article examined the best practices of positive social-media marketing, specifically discussing how Kodak was able to leverage the 2008 Beijing Olympic Games through its blogging efforts. Blogging not only allowed Kodak to create and control the communication of tight-nit communities passionate about the Olympics, but also empowered its employees to be able to write and discuss the topics that mattered most to them. In effect, a nice double play for the point-and-shoot giant.
Thank you Tamar Weinberg at Techipedia for recognizing us with this award. And a deep thank you to all of our readers for all of your support. Without you, there’s no us.
2008 Beijing Olympic Games Opening Ceremony - The Bird's Nest
Published on
October 20, 2008 in
Blogroll, In The News, Viral Marketing, from HTI, social marketing and social media.
Tags: amy winehouse, ashton kutcher, blahgirl, blahgirls.com, blogger, blogging, Blogs, celebrity gossip, chart, charts, cnn, cnn political ticker, facebook, hitwise, how many myspace users, livejournal, marketingcharts.com, most daily users, most popular blog publishing systems, most popular blogs, most visited social networking sites, myspace, Networking, perez hilton, perezhilton.com, social networking, top 10 blog sites, user base.
We know we’ve been a little heavy on the blog-themed posts lately, but we embrace the irony of blogging about blogging. Or something like that. We’re confused, too.
In any case, we recently discovered this ranking of the Top 10 Visited U.S. Blog and Personal Websites, and were taken aback by what and who appeared.
The top three aren’t so surprising. MySpace has the most daily users of any single social networking site – even if Facebook is steadily closing in on its lead. And Blogger and LiveJournal, well, collectively they have a user base in the tens of millions.
Continue reading ‘CNN Can't Hold Candle to PerezHilton.com’
Published on
October 16, 2008 in
Blogroll, Networking, Uncategorized, Viral Marketing, e-commerce, emarketing, from HTI, social marketing and social media.
Tags: 2010, 2011, data, emarketer, engaging online destinations, facebook, gen v, generation virtual, graph, how to, maintaining a social media presence, mike sachoff, myspace, Networking, online marketing, opinion research corporation, social marketing, social marketing investment, social media, social media evolution, social media failure, social media interaction, social media marketing, social mediasphere, social networking, social networks, social-media Web sites, Statistics, survey, webpronews, youtube.
According to a recently released study by Opinion Research Corporation for Cone, a brand marketer that counts social networking among its capabilities, nearly 60% of Americans who use social media interact with companies on social-media Web sites.
This new data comes on the heels of a Vovici Corporation study on behalf of Internet Retailer that found that nearly four out of 10 online merchants surveyed said they used social networks, with nearly one-third of respondents maintaining a Facebook presence and 25% each using MySpace and YouTube.
Continue reading ‘The Theory of Social Media Marketing Evolution’
Published on
October 14, 2008 in
Blogroll, Uncategorized, Viral Marketing, e-commerce, from HTI, social marketing and social media.
Tags: 2008 olympics, 2008 summer games, beijing, blog return on investment, blogger, blogging, Blogs, campaign, cost-effective internet marketing, cultivating customers through blogging, google, honesty in social marketing, how to, increased productivity in the workplace, kodak, marketingprofs, online marketing, readers, ROI, social media, social media marketing.
A few weeks ago, we posted an article on the benefits of being honest in social-media marketing. It’s a hot topic – the latter more than the former – for many companies contemplating how to further harness the power of the Internet in a valuable yet cost-effective way.
We agree with many industry analysts that blogging – just one of the many legs of the social-marketing centipede – is a viable means to keeping customers up-to-date and interested in a brand while simultaneously attracting new devotees. In fact, we actively blog on behalf of many of our own clients. But, as with all online marketing techniques, there are proverbial potholes along the road to success that could derail a social-marketing mission if proper attention isn’t paid.
Continue reading ‘Is Your Blog Going for the Gold?’
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