Strategic Internet Marketing for Small Businesses
Take a look! We just published a video and white paper with ten things you should focus on for your 2010 online marketing. This list will give you some marketing issues to consider, and will be a good starting point for planning your web site marketing.
You’re going to love it – so check it out and spread the word!
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When you’re “surfing the web” you’re reacting to two main parts of every website: What it looks like (design) and what it says (the copy). If you looked at a report of the amount of time you spend on a website, you’d be shocked at how quickly you usually jump from page to page. I once tracked my time and what I thought was whole minutes on pages (because I seemed to have gone through so many pages and remembered so much material) turned out to be a second or two on most pages.
When you’re putting together your web pages, remember that you’re trying to get people to do something. And that is an act of convincing. So, to do that, you have to make sure your website’s content get’s to the point and clearly demonstrates why what you’re offering is what your readers need.
Good marketing takes planning. And good planning takes knowing all the different tasks you need to do and then systematically getting them done.
For most of us, this involves creating a to-do list. I used to write my to-do lists on a napkin which was great until someone accidentally used it to clean up a soda spill.
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