Monthly Archive for October, 2009

Is Social Networking Separated by Social Class?

Published on October 26, 2009 in Statistics, Viral Marketing, from HTI, social marketing and social media. 0 Comments Tags: , , , , , , , , , , , , , , .

092909_facebookrichThat’s what a new Nielsen Claritas study suggests.

The study says that there are class differences among users of social networks – particularly Facebook and MySpace. Wealthier people are 25% more likely to use the former, while the less affluent are 37% more likely to cling to the latter.

More specifically, the research found that “almost 23 percent of Facebook users earn more than $100,000 a year, compared to slightly more than 16% of MySpace users. On the other end of the spectrum, 37 percent of MySpace members earn less than $50,000 annually, compared with about 28% of Facebook users.”

MySpace users tend to be “in middle-class, blue-collar neighborhoods,” said Mike Mancini, vice president of data product management for Nielsen, which used an online panel of more than 200,000 social media users in the United States in August. “They’re on their way up, or perhaps not college educated.”

LinkedIn and Twitter were also part of the study – and the two skew even higher among affluent users.

Nearly 38% of LinkedIn users earn more than $100,000 a year, and there’s a strong overlap between Facebook and LinkedIn users.

4ba7f_facebookMySpace

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The Official Launch of VisibleU is this Wednesday!

Published on October 19, 2009 in Visible Shops Updates and from HTI. 1 Comment Tags: , , , , , , , , , , , , , , , , , , , , .

VisibleUMonths of intense labor has finally paid off … Visible Shops is very happy to announce the launch of VisibleU!

The official launch of VisibleU is on Wednesday, October 21, 2009, at the NY XPO for Business. It’s the region’s largest B2B show, featuring a full day of business opportunity, growth and value. Not to mention plenty of time to network! If you have time to stop by, we highly recommend it. You never know who you’ll meet – besides us, of course.

In the meantime, we wanted to let all of you know that VisibleU is up and running right now, and we’d like all of our friends from Visible Shops to see what we’ve done and how you can benefit from it.

Through the past several years we met with many small business owners who really liked our concepts, our methodology and our people, but said that we simply cost too much for them. We decided a year ago to do something about that. We resolved to find a way to bring our concepts, methodology and expertise to every small business owner that wanted to take advantage of Internet marketing.

The rules we set for ourselves were simple.

1.    Must be affordable for all businesses no matter how small.
2.    Must be able to educate small business owners on Internet Marketing concepts and tools.
3.    Must provide access to our professional Internet Marketing Staff.
4.    Must be scalable so all businesses can get what they need.
5.    Should not require a long term contract.
6.    Should always deliver a positive ROI.

We did it! Now it’s available to you. Visit the VisibleU Web site and check it out.

But wait – there’s more…

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MarketingCharts Help with Internet Research

Published on October 12, 2009 in Resources, Statistics, Viral Marketing, emarketing, from HTI and site of the day. 0 Comments Tags: , , , , , , , , , , , , , , .

hitwise-2009-september-print-media-websitesIf you’re a regular reader of this blog, you know that we use a lot of statistics and facts to present compelling cases for all manner of arguments regarding Internet marketing.

Of course, we don’t make that data up. No, we use sources such as eMarketer, MarketingProfs and other research entities that compile information that allow us to draw conclusions and provide our two cents on various topics on advertising and marketing across channels but especially online.

Unless you’re a subscriber to these services, however, you may not have access to all the information they hold. Information that can help you when planning your own marketing campaigns or campaigns for clients.

A great resource that we’ve found – which is available to everyone – is MarketingCharts, charts and data for marketers in Web and Excel formats.

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What Happens When Your Future Boss Finds You Online?

Published on October 5, 2009 in In The News, from HTI and social media. 1 Comment Tags: , , , , , , , , , , , , , , , , , , , , , , , , , .

kevin_colvinSometimes you get fired. Before you get hired.

That’s the subject of a recent article on CNN.com, titled “How social media can hurt your career.”

In it, gory details of how job seekers ruin their chances of gainful employment by prematurely posting unflattering status updates and sending Tweets that have led to rescinded job offers, reprimanding at work and pink slips.

Not all of the examples are tragic, however. Some are quite funny. Depending whose side you’re on.

Like this Tweet, for instance, from a potential Cisco employee who wanted the world to know about a recent job offer:

“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work,” read the Tweet.

Not missing a beat, Tim Levad, a “channel partner advocate” for the company, responded: “Who is the hiring manger, I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the Web.”

Ouch!

And the pain without gain doesn’t stop there.

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