Monthly Archive for September, 2009

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George on What’s different about VU

Published on September 3, 2009 in From Visible Shops, Visible Shops Updates and from HTI. 2 Comments Tags: , , , , , , .
George Hermann, Internet Marketer

George Hermann, Internet Marketer

We’ve been teasing you a bit with hints about our upcoming launch Code Name: VU.  It’s time for another one, and we think you’ll enjoy it. First, it’s time to let you know, VU stands for VisibleU.  It’s huge, it’s awesome, it’s rad, and it’s almost ready.

George Hermann, co-founder of VU was in my office discussing our marketing philosophy and what makes VU different.  I liked what he was saying so I turned on my mic (always on my desk – another clue) and recorded the rest of his thought.  No editing, no second takes, no scripts.  Just George.

Enjoy and let us know what you think!

Listen to the audio after the jump…
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Social Network Marketing Is About Brand Building, Not Bringin’ in the Benjamins

Published on September 1, 2009 in Uncategorized and from HTI. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , .

105467“What can social network marketing do for me?”

We get asked that question a lot.

In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies.

A few years ago there were few answers to these questions. The buzz was there – that social networking was the be-all-end-all to every industry – but no one had solid results on how social network marketing helped or hurt a company’s bottom line.

Today the story is very different. As more and more businesses add social media to their marketing programs, the more available real results have become. Perhaps not in terms of actual financial figures, but rest assured that social network marketing is working in other ways to help companies keep a hold on their customers.

A new survey from Anderson Analytics, disseminated by eMarketer, reports that social networks are being used by companies for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.

And now for the best news you’ve heard in a while … it’s working!

redlobster

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