Published on
September 28, 2009 in
Statistics, Viral Marketing, from HTI, social marketing and social media.
Tags: convergence, did you know, online media and internet statistics fall 2009, shift happens, Statistics, technology stats, the changing media lanscape, the economist, video, videoo, where is online media headed, xplane, youtube, Youtube.com.
Last month we posted a video with all kinds of statistics about online media and the Internet.
There was a minor debate over the validity of the statistics, because the video was produced as a marketing piece by an author who’s selling a book on the same subject.
This video from The Economist, however – from its periodic series “Did you know?” – shouldn’t leave much room for argument. The Economist is nothing if not reputable – and this video contains up-to-the-minute info on where we’re headed in this digital revolution. Truly exciting stuff!
Watch the video after the jump.
Continue reading ‘Online Media Statistics from The Economist – “Shift Happens”’
Published on
September 21, 2009 in
Uncategorized and from HTI.
Tags: 2010, 2011, 2012, Ad Spending, advertising spending forecast, chart, conference, conference board survey, consumer internet barometer, data, data on online ad spending, decline in overall ad spending, emarketer, how much spending on online advertising, hulu, jack myers media business report, los angeles times, online advertising, results, Statistics, survey, u.s. ad spending resutls, u.s. advertising spending share, u.s. households viewing tv programs online, viewers.
The Los Angeles Times reported recently on the results of a survey conducted by the nonprofit Conference Board that says Americans are tuning in to their favorite shows on the Internet at a higher rate than ever before.
The quarterly Consumer Internet Barometer showed that nearly 25% of households in the United States now view TV programs online – up a staggering 20% over last year.
Most online viewers, or 43%, are watching new shows, while 35% are catching the sitcoms, comedies and dramas they missed on traditional TV. Less than 20% viewed reality programs, and another 18% got their adrenaline fix via sports programs online.
These statistics are congruent with data released by the Jack Myers Media Business Report, courtesy of eMarketer, that suggests that online ad spending will surpass print ad spending in 2012 to claim 13.6% of the total U.S. ad-spending pie.
Still, there’s a long way to go to regain traction. Overall U.S. ad spending is expected to drop 13.3% this year.
Find the full chart after the jump.
Continue reading ‘Survey Says More People Watching TV Online Than Ever Before’
Published on
September 14, 2009 in
Uncategorized and from HTI.
Tags: email marketing campaign metrics, emarketer, Gmail, gmail has the most unique visitors, gmail users read more marketing emails, google, hotmail, mailchimp, most popular email service, spam, statics on email, study shows open rates higher among gmail users, the fastest growing email property, top 10 email properties among us internet users, what email service is used the most, what's the most popular email service, who is most engaged with email, Windows, windows live, yahoo.
According to MailChimp, a fast-growing e-mail distribution service, Gmail users were most likely to open and click on marketing e-mails.
In a recent study, which eMarketer neatly compiled below, open rates varied among users of the top e-mail services, from a low of just over 20% for e-mails sent to AOL users to a high over nearly 31% among Gmail users. The click rate on e-mails sent to Gmail accounts was more than 7.4%, compared with rates between 4% and 5% for Yahoo!, AOL and Hotmail users.
Continue reading ‘Gmail Users Read More Marketing E-mails’
It’s not your imagination, there IS something different about Google.com!
It actually took me two days to notice that the face of Google Search was different; I blame that on my browser’s super-convenient Google search bar, personally. In any case, it’s a subtle shift, but one that draws the eye. The buttons, the search box, and the suggestions text are all bigger, supposedly to make Googling even easier than before. And what does Google have to say about the change?
Google has always been first and foremost about search, and we’re committed to building and powering the best search on the web — now available through a supersized search box.
Read more at the official google blog.
Published on
September 7, 2009 in
In The News, Networking, from HTI, social marketing and social media.
Tags: am i an annoying facebooker, annoying facebookers, are you an annoying facebooker, cnn, cnn.com, dos and don'ts of facebook, facebook, Facebook Inc, farmville, javascript, josh levs, Networking, social networking, the downside of social networking, the most annoying things about facebook, things about facebook that drive people crazy, things people hate about facebook, video.
For all the wonderment that comes from Facebook – we’re hooked on FarmVille! – there are even more annoying aspects to the popular social networking site. Like all the app requests you receive on a daily basis. Virtual chug, anyone?
But for all of Facebook’s idiosyncrasies, none are more annoying than the people who use it.
In the video below (after the jump), CNN correspondent Josh Levs unveils the 12 most annoying types of Facebookers. Watch it and ask yourself if you fit into one of these categories. Chances are, you do. Even we’re guilty of committing a couple of these Facebook “crimes.”
Can’t win ‘em all…
Continue reading ‘Are You an Annoying Facebooker?’
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