Monthly Archive for July, 2009

Page 3 of 3

How Long Will Your Free Content Ride Last?

Published on July 7, 2009 in from HTI, social marketing and social media. 2 Comments Tags: applications, blogger, blogger john falls, Blogs, dvr, facebook, fees associated with social marketing, free content, google, how is facebook free, how long will social media be free, hulu, investors, john falls, Networking, social media, social media developers, social media explorer, social networking, social networking sites, socialmediaexplorer.com, the economy of free is stupid, tivo, twitter, USA, viewers, what do advertisers get in return, what happens when viewership declines, who pays for social media.

“Nothing in this world is free.”

You’ve heard that a million times – probably from your father – but is that antiquated, omnipresent quote valid anymore?

Yes …. and No.

It may seem like we’re getting all kinds of free content – Facebook, Twitter, Hulu, etc. – but blogger John Falls, who maintains the site Social Media Explorer, begs to differ.

In his recent post “The Economy of Free Is Stupid,” Falls argues that our free ride has a limited lifespan. And his stance makes sense. The reason these platforms and applications are “free” is because advertisers’ dollars subsidize our costs. They pay, we partake. But how long will it last?

Continue reading ‘How Long Will Your Free Content Ride Last?’

Coffee Break: Internet Advertising Privacy, Web Video, Computer Injuries

Published on July 7, 2009 in Uncategorized and from HTI. 1 Comment Tags: Blogs, Computer injuries, conference, event coordinators, font, google, Internet Advertsing, Internet Video, nytimes, nytimes.com, online pr, Online Privacy, the coleman center, training, video, videos, Web Video.

Good morning. So I realized, I probably won’t be posting before you have your morning coffee – so let’s think about this series as an occasional list of articles I liked during my morning coffee. Articles you can read during your mid-morning break.

First, a note on the Associated Press: They stink.

Today’s articles cover your privacy online, the evolution of internet video, and the dangerous side of life with a computer!

Here are my morning picks, minus the AP articles:
Continue reading ‘Coffee Break: Internet Advertising Privacy, Web Video, Computer Injuries’

Associated Press: You Stink.

Published on July 7, 2009 in Uncategorized and from HTI. 0 Comments Tags: Associate Press, blogging, community, copyright, font, iCopyright, journalism, lost, readers, search engine.

I love newspapers, I love journalists, I love a well researched article written with intelligence and the bigger picture in mind. I love knowing that I can get information about what’s going on in the world, from people whose profession it is to suss it out and tell the story. And until this morning I loved the Associated Press. (OK, love is a bit strong – but I often turned to the AP for news.)

While preparing my Morning Coffee Articles post this morning, I found three AP articles I wanted to share with my readers. I went to the post link on the articles and was given a few options:

Continue reading ‘Associated Press: You Stink.’

Coffee Break: Online PR, Twitter, and the New York Times

Published on July 6, 2009 in In The News, PR, Viral Marketing, from HTI, social marketing and social media. 0 Comments Tags: apps, articles on internet marketing, click-through activism, facebook, font, Good Articles, internet business, internet marketing, internet marketing news, iphone, ipod, New York Times, nytimes, nytimes.com, Online Activism, online marketing, online pr, social media, social networking, social networking news, technology news, twitter, updates, Washington Post.

I’m starting an experiment here, so let me know what you think.

Each morning I read the New York Times and other news sources (the ones that have apps that download the articles to my phone for offline viewing) on my iPhone on the way to work (on the subway – not while driving!). I often read articles very relevant to Internet marketing; these are the articles that get me psyched for the day, excited about Internet marketing and the work we do for our clients. So, I thoght to myself, why not share? These aren’t necessarily the latest in news about online marketing, but NYTimes and other news media do a good job of discussing the tools, people, and phenomena of the Internet and Internet business. It’s a welcome change from the blog posts and tweets that focus on this issue or that feature.

As always, this post like the rest of our blog, is geared to people who use Internet marketing for their business but aren’t necessarily IM geeks – like us.

Below are my links for today. Grab a cup of coffee, and happy reading! Don’t forget to let me know what you think!

-Gabriel
Continue reading ‘Coffee Break: Online PR, Twitter, and the New York Times’

Monthly Archive for July, 2009

Page 3 of 3

Coffee Break: Internet Advertising Privacy, Web Video, Computer Injuries

Associated Press: You Stink.

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