As you’ve noticed, we’ve switched Morning Coffee to Coffee Break since we don’t get the posts up first thing in the morning.
Continue reading ‘Coffee Break: Blogs, Mommies, and Product Marketing’
Monthly Archive for July, 2009
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As social media solidifies its presence in our lives – and in some cases, takes over – a growing faction of society is dissenting.
Their concern is valid – Facebook and other sites like it make public too much personal information.
But how much is too much, and isn’t that relative?
On this video from CNN, college professor Mark McSherry suggests that something as innocent as showing a visible tattoo may be enough to turn people off. And by people, I mean potential employers, etc. – the ones who matter in the context of this “To Facebook or Not to Facebook” conversation.
Continue reading ‘The Social Networking Divide – Pick a Side!’
I’ve got six goodies for you today. Google just announced a new operating system based on their recently released web browser, Chrome. Is it a threat to Windows? They also recently removed a little word that’s been hanging around your Gmail screen since you joined the tens of millions of users of that popular email service: “Beta”
Just to transition away from a heavy Google news day, we’ve also got a review of Microsoft’s new search engine, Bing, which was launched about a month ago, and how it compares to Google. David Pogue seems to be quite smitten, but the numbers aren’t in Microsoft’s favor. Since launch, Bing has been hovering at around 3% market share, while Google is still at around 89% (source: StatCounter). But just because it’s the little guy doesn’t mean it’s not great.
What is the online marketing cash funnel you ask? Simple: low-cost online marketing solutions that help your company meet and exceed its business objectives.
Though the Internet has been around for a long time, many companies are still struggling with how to take advantage of online marketing to improve their business. For this reason, we decided to expose the elephant in the room and put together a survey to see how you could use online marketing to begin funneling success to your business.
When we recently surveyed 97 small businesses in and around New York, the overall question was simple: Is your website meeting your business objectives? To answer, we asked these 97 businesses 9 important questions to discover whether the elephant was being ignored or whether it was being leveraged for success.
The results laid it out in plain English: Companies with Internet Marketing Strategies in place more often report that their website is meeting their business objectives.
A Little Strategy Goes a Long Way
Of companies that reported that their website was meeting business objectives, 53% update their website weekly, and 72% update their site at least monthly. Whether or not SEO is part of their marketing strategy, frequent updates help keep search engines hungry and coming back for more. Even more importantly, updates keep the site fresh and relevant, showing a visitor that behind this site is a company that is constantly innovating and improving.
How many unread emails do you have in your in-box and what was your reason for ignoring them? Has your mother been emailing about how you don’t call enough? Are you ignoring online bills? Are you being solicited by men who need you to wire them $100,000 because they have been unjustly exiled from their home country?
Many recipients either unsubscribe or simply stop reading emails from online marketers. Year-after-year, in-box clutter has been the number one reason people resist emails, but this year, things have been turned on their head. A 2008 study from Marketingsherpa’s email summit in Miami has determined that in-box clutter is not the biggest problem – the problem is relevance.
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