Monthly Archive for June, 2009

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MIT's Pattie Maes Talks 'Sixth Sense'

Published on June 8, 2009 in BtoB, Design, Resources, Search Engine Marketing, Viral Marketing, emarketing, from HTI, social marketing and social media. 1 Comment Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , .

SixthSenseWe only need four syllables to describe the technology demonstrated by Pattie Maes, associate professor in MIT’s Program in Media Arts and Sciences, at last week’s TED (Technology, Entertainment, Design) conference: IN-CRED-I-BLE!

Maes introduced a yet-unnamed product that, since its demo last week, has created a lot of buzz in the tech world for its far-reaching capabilities.

This wearable device, which Maes refers to as a “sixth sense,” contains a projector that paves the way for profound interaction with our environment. When we saw it, we immediately thought “Minority Report.” You remember the futuristic Tom Cruise/Colin Farrell sci-fi thriller where they never touched the computer, but rather manipulated the screens by simply moving their fingers in the air. Well, it’s here – and it’s beyond exciting!

(We can’t even do this invention justice in our description of it, so be sure to watch the video after the jump.)

Continue reading ‘MIT's Pattie Maes Talks 'Sixth Sense'’

Bing – You're It!

Published on June 5, 2009 in In The News, Search Engine Marketing, Statistics and from HTI. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , , .

BingWell, it’s no secret to those who know me that I am not a fan of most of Microsoft’s products (though some cool things are happening with the XBOX 360 if this is its future).  But this week Microsoft launched Bing, a new search engine aimed at finally procuring a serious portion of the search-engine market.

I’ve played around with it a bit, watching its video tutorials (probably the weakest part of the launch, actually), and searching, you know, for things.  I have to admit, it’s pretty cool.  I’ll write more after more testing, and figuring out how it’s going to shake up the online marketing world.  But in the meantime, here’s something that can’t be ignored: Bing has overtaken Yahoo! and holds more of the market than MSN and Windows Live did, combined.  Pretty impressive.

Have you tried it?  What do you think?

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Web Makeover Gives GolfEtail a Boost

Published on June 3, 2009 in BtoB, Search Engine Marketing, Search Engine Optimization (SEO), Viral Marketing, e-commerce, emarketing, from HTI and social media. 0 Comments Tags: , , , , , , , , , , , , , , , , , , , , , , , .

GolfEtailScreenShotWhat a difference a Web makeover makes.

Over the past year we’ve made several changes to the GolfEtail e-commerce Web site, including the addition of rotating Flash banner ads; the launch of a blog that features golf player and product news; and the introduction of The DealTeam, animated characters designed to facilitate a sense of community among GolfEtail users.

The users have responded well to the changes as the site has experienced an uptick in traffic since the implementation of these components. Organic visits to the site have increased nearly 170%. Sixty-five percent of those visitors were new, and they account for nearly 60% of the transactions conducted on the site. Keywords have played an important role in new traffic as well, with more than 19,000 keywords driving search traffic up 330%. Almost 85% of keyword traffic was new.

What this means for the online golf apparel retailer is that Web 2.0 practices are working the brand, drawing traffic primarily using search engine optimization. SEO – through Web copy, the blog, and customer reviews – have introduced GolfEtail to a new customer base flocking to the Internet looking for the best deals on quality golf equipment.