There have been many famous primates in entertainment over the years: Mighty Joe Young, King Kong, and George W. Bush. Curious George also enjoyed a number of years in the limelight and made a recent 2006 appearance starring in his very own film… but all of these primates have been outshone. Welcome to the age of the Careerbuilder monkey.
In 2006, Careerbuilder created an award-winning viral email campaign called Monk-e-Mail by using its popular “monkey” TV creative and adapting it for online use. By using compelling creative and spending zero media dollars , Careerbuilder was able to craft an incredibly successful viral email campaign. To this day, Careerbuilder’s viral campaign is still running strong and has been sent from user-to-user and parodied countless times. Your business can learn from Careerbuilder when putting together its own viral campaign.
Careerbuilder’s Viral Monk-e-Mail Campaign Background
The Monk-e-Mail Creative:
Careerbuilder’s viral campaign creative featured a landing page to attract customers using its established “Working With Monkeys” creative. The page directed you to create a custom accessorized monkey (wigs included!), record a message, and send it to your friends, family, or coworkers for their amusement.
Career Builder's Monk-e-Mail Site
The Monk-e-Mail Media:
With a media budget of $0 dollars, the only way to hear about Monk-e-Mail was to receive an email from a friend, hear about it via word-of-mouth, find it through Careerbuilder’s website, or read about it in the press.
Continue reading ‘Welcome To An Award-Winning Viral Campaign!’
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