Monthly Archive for February, 2009

The Effective Use of Humor in Viral Campaigns

Published on February 18, 2009 in Viral Marketing and from HTI. 1 Comment Tags: advertising icons, best viral placement, campaign, community, competition, dos equis, dos equis advertising campaign, dos equis beer, Dos Equis Icon, dos equis marketing campaign, Dos Equis Most Interesting Man, font, humor, humorous ads, humorous advertising, Internet Marketing Campaigns, most interesting man in the world, Online Ad Campaigns, Online Ad Videos, online community, Online Marketing Campaigns, Online Viral Placement, Peter Gammons, SEM, video, videos, viral campaign, Viral Campaigns, Viral Marketing, viral marketing campaign, youtube, YouTube Partner, Youtube.com.

Quickly, say aloud the first viral campaign that comes to your mind when reading this. Go!

Do you have one in mind? If so, which one did you think of and why?

Many successful viral campaigns are able to use effective placement and targeted humor to drive consumers to disseminate their work for them.

One example of an excellent viral campaign is Dos Equis “Most Interesting Man in the World” (MIMW). On April 16, 2007, Dos Equis launched the “Most Interesting Man in the World” campaign to guide “premium beer and spirits drinkers in their quest to live more interesting lives, reinforced by the catchphrase: ‘Stay thirsty my friends.’” The most interesting man, played by Peter Gammons, is a figure that is meant to stand as a humorous reverential icon when consumers think of Dos Equis.

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10 Facts You Should Know About Online Generations

Published on February 13, 2009 in emarketing and from HTI. 0 Comments Tags: 2009 American Internet Demographics, 2009 Online Demographics, American Demographics Online, BlackBerry, blackberry usage, community, demographic segmenting online, DMA, Emarketing Online Study, G.I. Generation, Gen X, Gen Y, Generation X, Generation Y, graph, how demographics behave online, how to, internet demographic segmentation, internet marketing, marketing to demographics online, Older Boomers, Online activity, online community, Silent Generation, Statistics, USA Generations and Online Behaviors.

Wheelchairs, Diapers and the Ever-Expanding Internet

A very good friend of mine in his 60’s had been working in marketing for over 40 years for a very large multi-national corporation. Though some might think it impossible to work in the 21st century without a computer, my friend never even turned one on until a few years ago. An added twist is that he learned how to use a blackberry before ever learning how to use a desktop or laptop computer!

With innovative new technology and software to make us even faster, new American users from all age groups are consistently getting online. My friend who happens to be part of the “Older Boomers” generation is one of an ever-increasing part of the online community pie. Before you know it, grandpa and grandma will be able to decimate your computer’s Solitaire scores and Blackberry’s Brick Breakers scores!

2009 - Online Generations

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Does Your Company’s Graph, Poll or Chart Need a Makeover?

Published on February 11, 2009 in BtoB, From Visible Shops, In The News and from HTI. 0 Comments Tags: avoid complexity in business, chart, charts, Design, easy-to-use charts and graphs, easy-to-use polls, Effective Business Visuals, Effective Company Images, General Electric, get your message across, getting your message across, graph, graphs, Increase Audience Participation, Increase consumer understanding, Jack Welch, makeover, Newsweek, newsweek.com, poll, Poll Results Page, polls, redesign your visual aid, Redesigning your graphs and charts, results, Simple and Easy Graphs, Simple and Easy Visual Aids, Simple Messages Improve Business, simplicity, Simplicty Helps Businesses, successful business, US Bailout, visual aid, Visual Aid Functionality, Visual Aid Simplicity.

Make your visual aids more simple and easy-to-use.

Don’t you want to get rid of that bowl cut your friend has been sporting since 6th grade? Sometimes visual aids, like people, need a makeover. Among its many benefits, makeovers can give an unsightly graph a quick touch up, get rid of a poll’s unappealing colors or clear out a chart’s numerical clutter. The whole point of the makeover is to try and make what you have better than what it was before.

It is very important for businesses to make their visual aids very simple and easy-to-use so that audiences instantly understand the reason for them. If the visual aids are not easily understood companies risk having their audiences both miss the message and become alienated.

Get Your Message Across

The inspiration for this blog came as I was reading the daily news online. When I landed on the newsweek homepage, my eyes were drawn to a poll graph that asked whether I was or was not in support of the US bailout plan.

Newsweek Visual Aid - A Poll on the US Bailout

Continue reading ‘Does Your Company’s Graph, Poll or Chart Need a Makeover?’

Valentine’s Day and Our Exciting Launch of Rachel Cho’s New Online Flower Shop

Published on February 4, 2009 in PR, Visible Shops Updates, emarketing, from HTI and site of the day. 0 Comments Tags: best flower blog, best flowers to get a man, best flowers to get a woman, bloom, branding, creative floral design, custom floral arrangments, custom flower designs, Design, floral arrangement, floral arrangements, floral design, floral designer, Floral Shop New York, Floral Shop New York City, Floral Shop NYC, floral tips, flower blogs, flower tips, Flowers in New York City, graph, I love you, learn about flowers, loved one, new and improved, New Flower Website, New Flower Website Launch, New Website Launch, NY Flowers, NYC Valentine's Flowers, Online Floral Design, online flower shop, Online Flowers New York City, perfect floral arrangement, petals, pink orchids, rachel cho, rachelchoinc.com, red roses, special someone, tulips, Valentine's Day, Valentine's Day Flowers, Valentine's Day gifts, Valentine’s Day Flowers, visible shops, Website Redesign, what to get for valentine's day, white orchids, white roses.

Have you already gotten that special someone the perfect arrangement of Valentine’s Day flowers? Have you gotten them the kind of flowers that say, “I love you?” If not, then come one and come all!

We are very pleased to introduce the new face of Rachel Cho’s dazzling online flower shop!

With Valentine’s Day a little over a week away, we are extremely excited to announce the launch of Rachel Cho’s new website. Together with Rachel, we at Visible Shops revamped the site to communicate new emotion, style, features, and crisp photography that get at the heart of what Rachel and her online flower shop represent. Passion, love, happiness and excitement are just a few examples of what her brand excels at and embodies.

Rachel Cho's New Website

Shimmering red roses, creamy orchid blooms and tantalizing tulips are just some of the tools with which Rachel creates her visionary floral arrangements. Customers can get involved and request pre-arranged or custom bouquets online to craft those beautiful floral arrangements they have been imagining for their friends, family and loved ones.

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The Absolute Best Times to Send Valentine’s Day Emails

Published on February 3, 2009 in e-commerce, email, emarketing and from HTI. 0 Comments Tags: 2008 Email ROI, 2008 Valentine's Day, 2009 Valentine's Day, b2c, Best Days to Email offers this Valentine's Day, Compelling Headlines, Compelling Offers, competition, Cupid, Direct Email Campaigns, direct marketing, Direct Marketing Assocation, DMA, email marketing, Email Marketing and ROI, Email Offers, Email Traffic for Valentine's Day, February 14, February 14th, Hearts, internet marketing, Key Insights, marketingprofs, online marketing, Online Marketing and Return on Investment, Online Marketing Best Practices, Online Marketing During Valentine's Day, online marketing email strategy, promotional email, Promotional emails, Retail Email Participation Rate on Valentine's Day, retailemail.com, return on investment, ROI, stats, Valentine's Day, Valentine's Day Online Marketing Best Practices.

Leading up to Valentine’s Day, Cupid has probably unleashed an onslaught of crimson email offers upon your inbox. So how can your business make sure it effectively uses email marketing to reach its customers over the competition?

For answers to this question, below are some key insights about when to send your emails so your company can capture consumer hearts and minds through February 14th!

What Days Work Best?

Knowing when to send your emails is extremely important, especially for Valentine’s Day. In a recent study by RetailEmail.com, Valentine’s Day experienced the greatest amount of retail email traffic of any holiday. Specifically, the majority of emails are sent on Tuesday, Thursday and Friday making them the worst days to send out emails.

Retail Email Participation Stats

The best days to send out emails are on Monday and Wednesday when they have the greatest chance of engaging with the undivided attention of your customers.

Continue reading ‘The Absolute Best Times to Send Valentine’s Day Emails’

Monthly Archive for February, 2009

The Effective Use of Humor in Viral Campaigns

10 Facts You Should Know About Online Generations

Wheelchairs, Diapers and the Ever-Expanding Internet

Does Your Company’s Graph, Poll or Chart Need a Makeover?

Make your visual aids more simple and easy-to-use.

Get Your Message Across

Valentine’s Day and Our Exciting Launch of Rachel Cho’s New Online Flower Shop

The Absolute Best Times to Send Valentine’s Day Emails

What Days Work Best?

VisibleU Internet Marketing

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